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Apple Inc (AAPL)

Apple Inc (AAPL)
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Realtime quote and/or trades are not sourced from all markets.

Market News and Commentary

Price Hikes Could Create a Major Problem for AAPL Stock

Apple (AAPL) recently raised its prices on its MacBooks and iPads by roughly 16% to 20% in response to its sharply higher memory costs. The move pushed AAPL stock down 6.12% on the day it was announced, although the shares subsequently recovered a significant portion of the loss. Nevertheless, the initial downward move indicates that many investors fear that the price hikes could negatively impact the demand for the company's products. And investment bank Evercore also believes that the move may meaningfully reduce the demand for the tech giant's offerings. If such a scenario materializes, the company's revenue growth could...

Fundamentals

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  • Market Capitalization, $K 4,167,977,600
  • Shares Outstanding, K 14,687,355
  • Annual Sales, $ 416,161 M
  • Annual Income, $ 112,010 M
  • EBIT $ 147,366 M
  • EBITDA $ 159,064 M
  • 60-Month Beta 1.09
  • Price/Sales 10.02
  • Price/Cash Flow 33.90
  • Price/Book 39.14

Options Overview Details

View History
  • Implied Volatility 27.48% (-0.46%)
  • Historical Volatility 28.86%
  • IV Percentile 67%
  • IV Rank 65.73%
  • IV High 32.77% on 07/31/25
  • IV Low 17.33% on 12/24/25
  • Expected Move (DTE 1) 4.33 (1.54%)
  • Put/Call Vol Ratio 0.56
  • Today's Volume 1,145,189
  • Volume Avg (30-Day) 1,320,078
  • Put/Call OI Ratio 0.70
  • Today's Open Interest 4,585,433
  • Open Int (30-Day) 5,025,292
  • Expected Range 277.41 to 286.07

Analyst Rating / Earnings Estimates

Current Rating
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Moderate Buy
Based on 42 analysts offering recommendations.
Earnings Estimates - Current Qtr 06/30/26
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  • Average Estimate $1.88
  • Number of Estimates 11
  • High Estimate $1.93
  • Low Estimate $1.84
  • Prior Year $1.57
  • Growth Rate Est. (year over year) +19.75%

Price Performance

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Period Period Low Period High Performance
1-Month
273.75 +2.92%
on 06/25/26
317.40 -11.24%
on 06/08/26
-30.32 (-9.72%)
since 05/29/26
3-Month
245.51 +14.76%
on 03/30/26
317.40 -11.24%
on 06/08/26
+32.94 (+13.24%)
since 03/27/26
52-Week
199.26 +41.39%
on 06/30/25
317.40 -11.24%
on 06/08/26
+80.66 (+40.11%)
since 06/27/25

Most Recent Stories

More News
Price Hikes Could Create a Major Problem for AAPL Stock

Apple's price increases may cause its revenue growth to decelerate, causing its share price to sink further.

MSFT : 368.57 (-1.18%)
GOOG : 351.28 (+4.96%)
GOOGL : 353.65 (+4.82%)
AAPL : 281.74 (-0.72%)
$NDXT : 17,852.66 (unch)
AMZN : 240.14 (+3.20%)
Micron Stock Jumps After Blockbuster Earnings. Its Long-Term Supply Deals Could Be a Game Changer.

Micron’s blockbuster earnings and expanding long-term supply agreements indicate the company’s AI-driven momentum remains strong, potentially supporting further upside for MU stock.

MSFT : 368.57 (-1.18%)
AAPL : 281.74 (-0.72%)
$SPX : 7,440.43 (unch)
MU : 1,145.28 (+1.14%)
Stock Indexes Push Higher as Megacap Tech Stocks Rally

The S&P 500 Index ($SPX ) (SPY ) is up +0.73% today; the Dow Jones Industrial Average ($DOWI ) (DIA ) is up +0.64%, and the Nasdaq 100 Index ($IUXX ) (QQQ ) is up +1.08%. September E-mini S&P futures...

GOOGL : 353.65 (+4.82%)
AAPL : 281.74 (-0.72%)
SNDK : 2,050.39 (-1.93%)
MLM : 581.23 (-5.65%)
TSLA : 411.84 (+8.46%)
AMD : 539.49 (+3.43%)
RBLX : 54.34 (+14.26%)
DOCS : 20.59 (-1.39%)
SPY : 741.00 (+1.65%)
META : 562.60 (+2.24%)
ADSK : 195.24 (-0.52%)
MU : 1,145.28 (+1.14%)
Stock Indexes Supported by Strength in Megacap Tech Stocks

The S&P 500 Index ($SPX ) (SPY ) today is up +0.59%, the Dow Jones Industrial Average ($DOWI ) (DIA ) is up +0.64%, and the Nasdaq 100 Index ($IUXX ) (QQQ ) is up +0.67%. September E-mini S&P futures...

GOOGL : 353.65 (+4.82%)
AAPL : 281.74 (-0.72%)
INTU : 266.40 (-0.49%)
SNDK : 2,050.39 (-1.93%)
DDOG : 248.57 (+3.67%)
AXON : 510.60 (+9.85%)
TXN : 285.48 (+0.02%)
$IUXX : 29,774.75 (unch)
MLM : 581.23 (-5.65%)
ZNU26 : 110-095 (+0.10%)
MSFT : 368.57 (-1.18%)
IRDM : 54.59 (+25.44%)
Why Innodata Stock Still Looks Like a Long-Term AI Winner: Wall Street Sees 93% Upside.

Innodata isn't an AI giant, but it has become an increasingly important partner to the companies building the next generation of AI models.

MSFT : 368.57 (-1.18%)
GOOG : 351.28 (+4.96%)
GOOGL : 353.65 (+4.82%)
NVDA : 194.97 (+1.27%)
META : 562.60 (+2.24%)
AAPL : 281.74 (-0.72%)
TSLA : 411.84 (+8.46%)
INOD : 76.64 (+3.71%)
LRCX : 410.91 (+8.39%)
AMZN : 240.14 (+3.20%)
Apple Just Handed These 4 Memory Stocks Their Best News of the Year

Louis Navellier identifies Micron, Seagate, Western Digital, and Sandisk as beneficiaries of a structural memory shortage, with Micron ranked first on his fundamental model.

SSNLF : 140.0000 (+114.69%)
AAPL : 281.74 (-0.72%)
SNDK : 2,050.39 (-1.93%)
STX : 968.53 (+7.63%)
WDC : 651.88 (+11.16%)
MU : 1,145.28 (+1.14%)
America In Focus: Key inflation gauge surges to 3-year high, mortgage rate climbs

The Federal Reserve’s preferred inflation gauge rose to a new three-year high in May as gas prices peaked, a sign rising costs could pose political problems for President Donald Trump and his political...

AAPL : 281.74 (-0.72%)
Alphabet Stock Falls Below Berkshire’s Buying Price, but GOOG Is Not a Screaming Buy Yet

Alphabet shares have fallen below the price levels at which Berkshire Hathaway bought them in the private placement earlier this month. The stock is not a screaming buy yet, though.

MSFT : 368.57 (-1.18%)
GOOG : 351.28 (+4.96%)
GOOGL : 353.65 (+4.82%)
META : 562.60 (+2.24%)
AAPL : 281.74 (-0.72%)
TMHC : 71.78 (-0.04%)
KO : 82.65 (+0.02%)
BAC : 57.88 (unch)
BRK.A : 743,510.00 (-0.22%)
BRK.B : 496.00 (-0.53%)
AXP : 340.88 (+0.15%)
AMZN : 240.14 (+3.20%)
Steve Jobs Spent 2 Weeks Debating Washers and Dryers At Dinner Table — ‘I Got More Thrill Out of Them Than I Have Out of Any Piece of High Tech in Years’

Jobs spent weeks debating laundry machines with his family, then said the set they chose gave him more thrill than any high-tech gadget in years. Here's what investors can learn from the story.

AAPL : 281.74 (-0.72%)
A $2.7 Trillion Reason Intel Stock Just Got a New Street-High Price Target

Bank of America sees a $2.7 trillion semiconductor opportunity ahead, and that massive AI-driven growth forecast just helped Intel earn a new Street-high price target.

NVDA : 194.97 (+1.27%)
AAPL : 281.74 (-0.72%)
BAC : 57.88 (unch)
INTC : 131.72 (+2.65%)
SFTBY : 19.0600 (-3.30%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 56% Buy with a Weakening short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

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Business Summary

Apple's business primarily runs around its flagship iPhone. However, the Services portfolio that includes cloud services, App store, Apple Music, AppleCare, Apple Pay & licensing and other services which become the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod have gained significant...

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Key Turning Points

3rd Resistance Point 295.31
2nd Resistance Point 291.84
1st Resistance Point 286.79
Last Price 281.74
1st Support Level 278.27
2nd Support Level 274.80
3rd Support Level 269.75

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52-Week High 317.40
Last Price 281.74
Fibonacci 61.8% 272.27
Fibonacci 50% 258.33
Fibonacci 38.2% 244.39
52-Week Low 199.26

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