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Harley-Davidson Inc (HOG)

Harley-Davidson Inc (HOG)
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Realtime quote and/or trades are not sourced from all markets.

Fundamentals

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  • Market Capitalization, $K 2,702,230
  • Shares Outstanding, K 105,268
  • Annual Sales, $ 4,473 M
  • Annual Income, $ 338,740 K
  • EBIT $ 250 M
  • EBITDA $ 481 M
  • 60-Month Beta 1.26
  • Price/Sales 0.60
  • Price/Cash Flow 4.99
  • Price/Book 0.90

Options Overview Details

View History
  • Implied Volatility 39.03% (-0.40%)
  • Historical Volatility 39.94%
  • IV Percentile 16%
  • IV Rank 20.19%
  • IV High 57.62% on 07/28/25
  • IV Low 34.33% on 12/24/25
  • Expected Move (DTE 6) 1.05 (4.11%)
  • Put/Call Vol Ratio 4.11
  • Today's Volume 3,420
  • Volume Avg (30-Day) 1,141
  • Put/Call OI Ratio 1.17
  • Today's Open Interest 49,412
  • Open Int (30-Day) 48,101
  • Expected Range 24.62 to 26.72

Analyst Rating / Earnings Estimates

Current Rating
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Hold
Based on 15 analysts offering recommendations.
Earnings Estimates - Current Qtr 06/30/26
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  • Average Estimate $0.58
  • Number of Estimates 5
  • High Estimate $0.70
  • Low Estimate $0.36
  • Prior Year $0.88
  • Growth Rate Est. (year over year) -34.09%

Price Performance

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Period Period Low Period High Performance
1-Month
22.40 +14.60%
on 05/21/26
26.47 -3.02%
on 06/15/26
+1.32 (+5.42%)
since 05/18/26
3-Month
17.09 +50.20%
on 03/19/26
26.99 -4.89%
on 05/11/26
+8.48 (+49.33%)
since 03/18/26
52-Week
17.09 +50.20%
on 03/19/26
31.25 -17.86%
on 09/17/25
+2.30 (+9.84%)
since 06/18/25

Most Recent Stories

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1 Stock Under $50 with Competitive Advantages and 2 We Find Risky

1 Stock Under $50 with Competitive Advantages and 2 We Find Risky

HOG : 25.67 (+1.02%)
REZI : 31.91 (+4.93%)
G : 28.25 (-6.80%)
Bright Horizons, Harley-Davidson, and Purple Stocks Trade Up, What You Need To Know

Bright Horizons, Harley-Davidson, and Purple Stocks Trade Up, What You Need To Know

HOG : 25.67 (+1.02%)
PRPL : 0.4277 (+3.56%)
BFAM : 64.32 (+0.48%)
Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities

Move supports Back to the Bricks strategy and leans into Company's American manufacturing footprint

HOG : 25.67 (+1.02%)
Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference

MILWAUKEE , June 2, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company") (NYSE: HOG) announced today that it will present at Baird 2026 Global Consumer, Technology & Services Conference at...

HOG : 25.67 (+1.02%)
Harley-Davidson, 1-800-FLOWERS, Lincoln Educational, Columbia Sportswear, and Red Rock Resorts Shares Skyrocket, What You Need To Know

Harley-Davidson, 1-800-FLOWERS, Lincoln Educational, Columbia Sportswear, and Red Rock Resorts Shares Skyrocket, What You Need To Know

HOG : 25.67 (+1.02%)
LINC : 48.43 (+4.15%)
COLM : 66.46 (+3.88%)
FLWS : 3.89 (+0.52%)
RRR : 61.33 (+3.72%)
Harley-Davidson, Inc. Declares Dividend

MILWAUKEE , May 21, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is...

HOG : 25.67 (+1.02%)
Gray Television, Harley-Davidson, 1-800-FLOWERS, and Frontier Stocks Trade Down, What You Need To Know

Gray Television, Harley-Davidson, 1-800-FLOWERS, and Frontier Stocks Trade Down, What You Need To Know

GTN : 3.79 (+1.61%)
ULCC : 7.22 (+8.73%)
HOG : 25.67 (+1.02%)
FLWS : 3.89 (+0.52%)
5 Insightful Analyst Questions From Harley-Davidson’s Q1 Earnings Call

5 Insightful Analyst Questions From Harley-Davidson’s Q1 Earnings Call

HOG : 25.67 (+1.02%)
Harley-Davidson Q1 Earnings Call Highlights

Harley-Davidson (NYSE:HOG) reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring expenses and the effects of a new capital-light...

HOG : 25.67 (+1.02%)
Harley Pivots Hard: Can New Bikes Fix an Old Brand?

Harley-Davidson's Back to the Bricks strategy pivots to youth-focused models, leveraging a revenue beat and healthier dealer inventory for a turnaround.

HOG : 25.67 (+1.02%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 88% Buy with a Strengthening short term outlook on maintaining the current direction.

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Business Summary

Harley-Davidson, Inc. is one of the leading motorcycle makers of the world. It is the parent entity of company groups doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS).

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Key Turning Points

3rd Resistance Point 26.75
2nd Resistance Point 26.31
1st Resistance Point 25.99
Last Price 25.67
1st Support Level 25.23
2nd Support Level 24.78
3rd Support Level 24.46

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52-Week High 31.25
Fibonacci 61.8% 25.84
Last Price 25.67
Fibonacci 50% 24.17
Fibonacci 38.2% 22.50
52-Week Low 17.09

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