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Harley-Davidson Inc (HOG)

Harley-Davidson Inc (HOG)
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Realtime quote and/or trades are not sourced from all markets.

Fundamentals

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  • Market Capitalization, $K 2,675,912
  • Shares Outstanding, K 105,268
  • Annual Sales, $ 4,473 M
  • Annual Income, $ 338,740 K
  • EBIT $ 387 M
  • EBITDA $ 618 M
  • 60-Month Beta 1.27
  • Price/Sales 0.56
  • Price/Cash Flow 4.64
  • Price/Book 0.84

Options Overview Details

View History
  • Implied Volatility 43.21% (+2.32%)
  • Historical Volatility 49.29%
  • IV Percentile 40%
  • IV Rank 38.11%
  • IV High 57.62% on 07/28/25
  • IV Low 34.33% on 12/24/25
  • Expected Move (DTE 5) 0.41 (1.61%)
  • Put/Call Vol Ratio 1.14
  • Today's Volume 3,450
  • Volume Avg (30-Day) 3,780
  • Put/Call OI Ratio 1.58
  • Today's Open Interest 67,553
  • Open Int (30-Day) 62,322
  • Expected Range 25.01 to 25.83

Analyst Rating / Earnings Estimates

Current Rating
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Hold
Based on 15 analysts offering recommendations.
Earnings Estimates - Current Qtr 06/30/26
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  • Average Estimate $0.61
  • Number of Estimates 5
  • High Estimate $0.73
  • Low Estimate $0.36
  • Prior Year $0.88
  • Growth Rate Est. (year over year) -30.68%

Price Performance

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Period Period Low Period High Performance
1-Month
21.29 +19.40%
on 04/09/26
25.78 -1.40%
on 05/06/26
+4.09 (+19.17%)
since 04/08/26
3-Month
17.09 +48.74%
on 03/19/26
25.78 -1.40%
on 05/06/26
+4.93 (+24.06%)
since 02/06/26
52-Week
17.09 +48.74%
on 03/19/26
31.25 -18.66%
on 09/17/25
+2.02 (+8.63%)
since 05/08/25

Most Recent Stories

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Harley Pivots Hard: Can New Bikes Fix an Old Brand?

Harley-Davidson's Back to the Bricks strategy pivots to youth-focused models, leveraging a revenue beat and healthier dealer inventory for a turnaround.

HOG : 25.42 (+7.53%)
HOG Q1 Deep Dive: Tariffs Weigh on Margins, New Rider Strategy Unveiled

HOG Q1 Deep Dive: Tariffs Weigh on Margins, New Rider Strategy Unveiled

HOG : 25.42 (+7.53%)
Harley-Davidson (NYSE:HOG) Beats Q1 CY2026 Sales Expectations

Harley-Davidson (NYSE:HOG) Beats Q1 CY2026 Sales Expectations

HOG : 25.42 (+7.53%)
Harley-Davidson: Q1 Earnings Snapshot

Harley-Davidson: Q1 Earnings Snapshot

HOG : 25.42 (+7.53%)
Harley-Davidson Delivers First Quarter Financial Results

MILWAUKEE , May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2026 results.

HOG : 25.42 (+7.53%)
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth

Strategy Leverages Harley-Davidson's Competitive Advantages to Restore Volumes and Build Platform for Value Creation; Targeting over $350 million of HDMC EBITDA in 2027

HOG : 25.42 (+7.53%)
Harley-Davidson's Strategic Reset Arrives With Nowhere Left to Hide on Demand

Barchart Research What to Expect from HOG Earnings HOG Generated May 4, 2026 Current Price $23.21 EPS Estimate $$0.34 Consensus Rating Hold Average Move 7.32% Harley-Davidson's Strategic Reset Arrives...

HOG : 25.42 (+7.53%)
Harley-Davidson (HOG) Q1 Earnings Report Preview: What To Look For

Harley-Davidson (HOG) Q1 Earnings Report Preview: What To Look For

HOG : 25.42 (+7.53%)
MarketBeat Week in Review – 04/20 - 04/24

Financial markets

GOOGL : 400.80 (+0.71%)
HOG : 25.42 (+7.53%)
CRDO : 188.51 (+0.11%)
BIRD : 5.60 (-9.97%)
MMM : 143.29 (-0.32%)
AEHR : 97.23 (+6.54%)
JKHY : 145.84 (-0.13%)
TSLA : 428.35 (+4.02%)
VMI : 510.55 (+0.27%)
QBTS : 22.57 (+2.64%)
INTC : 124.92 (+13.96%)
AMD : 455.19 (+11.44%)
Harley-Davidson Rallies 38%, But Analysts See Downside Ahead

Harley-Davidson stock has surged, but analyst skepticism, weak earnings, and rising short interest suggest limited upside ahead.

HOG : 25.42 (+7.53%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 56% Buy with a Strengthening short term outlook on maintaining the current direction.

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Business Summary

Harley-Davidson, Inc. is one of the leading motorcycle makers of the world. It is the parent entity of company groups doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS).

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Key Turning Points

3rd Resistance Point 27.76
2nd Resistance Point 26.60
1st Resistance Point 26.01
Last Price 25.42
1st Support Level 24.26
2nd Support Level 23.10
3rd Support Level 22.51

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52-Week High 31.25
Fibonacci 61.8% 25.84
Last Price 25.42
Fibonacci 50% 24.17
Fibonacci 38.2% 22.50
52-Week Low 17.09

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