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Bread Financial Hldgs Inc (BFH)

Bread Financial Hldgs Inc (BFH)
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Realtime quote and/or trades are not sourced from all markets.

Fundamentals

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  • Market Capitalization, $K 4,130,000
  • Shares Outstanding, K 40,407
  • Annual Sales, $ 4,696 M
  • Annual Income, $ 518,000 K
  • EBIT $ 3,680 M
  • EBITDA $ 3,851 M
  • 60-Month Beta 1.10
  • Price/Sales 0.91
  • Price/Cash Flow 6.63
  • Price/Book 1.32

Options Overview Details

View History
  • Implied Volatility 41.73% (-0.53%)
  • Historical Volatility 30.91%
  • IV Percentile 58%
  • IV Rank 46.16%
  • IV High 57.63% on 01/20/26
  • IV Low 28.10% on 12/18/25
  • Expected Move (DTE 14) 2.34 (2.29%)
  • Put/Call Vol Ratio 2.00
  • Today's Volume 12
  • Volume Avg (30-Day) 151
  • Put/Call OI Ratio 2.53
  • Today's Open Interest 3,923
  • Open Int (30-Day) 4,820
  • Expected Range 99.87 to 104.55

Analyst Rating / Earnings Estimates

Current Rating
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Moderate Buy
Based on 17 analysts offering recommendations.
Earnings Estimates - Current Qtr 06/30/26
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  • Average Estimate $2.40
  • Number of Estimates 5
  • High Estimate $2.53
  • Low Estimate $2.31
  • Prior Year $3.14
  • Growth Rate Est. (year over year) -23.57%

Price Performance

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Period Period Low Period High Performance
1-Month
87.45 +16.88%
on 06/03/26
109.91 -7.01%
on 06/30/26
+10.66 (+11.64%)
since 06/02/26
3-Month
72.92 +40.17%
on 04/06/26
109.91 -7.01%
on 06/30/26
+29.19 (+39.98%)
since 04/02/26
52-Week
53.83 +89.88%
on 10/10/25
109.91 -7.01%
on 06/30/26
+42.33 (+70.69%)
since 07/02/25

Most Recent Stories

More News
MarketBeat Week in Review – 06/15 - 06/19

Markets closed a shortened week higher as lower oil prices and a rally in chip stocks outweighed concerns about future Fed policy.

META : 582.90 (-4.90%)
AAPL : 308.63 (+4.84%)
CRDO : 241.91 (-6.63%)
BFH : 102.21 (-3.00%)
RKLB : 100.46 (+0.39%)
AEO : 16.46 (-4.80%)
CRML : 9.56 (-2.94%)
SPCX : 162.00 (+2.83%)
LEN : 88.21 (+1.32%)
QCOM : 176.25 (-3.12%)
QBTS : 22.53 (-4.13%)
RH : 169.08 (+3.07%)
Bread’s Comeback Is Real—But Is the Easy Money Gone?

Bread Financial stock delivered strong earnings and improving credit performance, but investors must weigh future growth prospects against a higher valuation.

ETD : 21.69 (-0.82%)
BFH : 102.21 (-3.00%)
F : 13.36 (-2.05%)
ASO : 47.84 (+1.25%)
DELL : 394.32 (-7.27%)
Synchrony’s Comeback Is Hiding in Plain Sight

Synchrony Financial stock benefits from improving credit trends, strong earnings, and shareholder returns, though risks remain tied to economic cycles.

SYF : 76.33 (-0.57%)
BFH : 102.21 (-3.00%)
COF : 205.12 (+0.15%)
Bread Financial Provides Performance Update for May 2026

COLUMBUS, Ohio, June 10, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving...

BFH : 102.21 (-3.00%)
3 Unpopular Stocks We Find Risky

3 Unpopular Stocks We Find Risky

RDW : 11.31 (-5.51%)
BFH : 102.21 (-3.00%)
JAZZ : 243.47 (+2.51%)
Bread Financial to Participate in the Morgan Stanley US Financials Conference

COLUMBUS, Ohio, June 03, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc . (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and...

BFH : 102.21 (-3.00%)
3 Cash-Producing Stocks We’re Skeptical Of

3 Cash-Producing Stocks We’re Skeptical Of

WSM : 227.53 (-0.27%)
BFH : 102.21 (-3.00%)
UPS : 110.66 (+1.02%)
Bread Financial launches 2025 Sustainability Report

COLUMBUS, Ohio, May 20, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today...

BFH : 102.21 (-3.00%)
Bread Financial Provides Performance Update for April 2026

COLUMBUS, Ohio, May 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving...

BFH : 102.21 (-3.00%)
LendingClub, Hamilton Lane, Perella Weinberg, Bread Financial, and Lazard Shares Are Soaring, What You Need To Know

LendingClub, Hamilton Lane, Perella Weinberg, Bread Financial, and Lazard Shares Are Soaring, What You Need To Know

LAZ : 41.54 (+0.53%)
BFH : 102.21 (-3.00%)
LC : 19.21 (+2.13%)
PWP : 16.47 (+2.11%)
HLNE : 79.76 (+1.40%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 100% Buy with a Strengthening short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

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Business Summary

Bread Financial is a tech-forward financial services company which provides simple, personalized payment, lending and saving solutions. Bread Financial, formerly known as Alliance Data, is based in COLUMBUS, Ohio.

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Key Turning Points

3rd Resistance Point 111.55
2nd Resistance Point 109.11
1st Resistance Point 105.66
Last Price 102.21
1st Support Level 99.77
2nd Support Level 97.33
3rd Support Level 93.88

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52-Week High 109.91
Last Price 102.21
Fibonacci 61.8% 88.49
Fibonacci 50% 81.87
Fibonacci 38.2% 75.25
52-Week Low 53.83

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