[[ type === 'moc' ? 'MARKET ON CLOSE' : 'FREE WEBINAR' ]]
[[ timeLabel ]] WATCH LIVE:
Your browser of choice has not been tested for use with Barchart.com. If you have issues, please download one of the browsers listed here.
Investment Tools And Research To Help Make You A More Confident And Profitable Trader. FREE 30 Day Trial
Stocks | Futures | Watchlist | News | More
or
Faster, Cleaner, Better.

Bread Financial Hldgs Inc (BFH)

Bread Financial Hldgs Inc (BFH)
[[ item.lastPrice ]] [[ item.priceChange ]] ([[ item.percentChange ]]) [[ item.tradeTime ]] [NYSE]
[[ item.bidPrice ]] x [[ item.bidSize ]] [[ item.askPrice ]] x [[ item.askSize ]]
[[ session ]] by (Cboe BZX)
[[ item.lastPrice ]] [[ item.priceChange ]] ([[ item.percentChange ]]) [[ item.tradeTime ]] [NYSE]
[[ item.bidPrice ]] x [[ item.bidSize ]] [[ item.askPrice ]] x [[ item.askSize ]]
[[ session ]] [[ item.lastPriceExt ]] [[ item.priceChangeExt ]] ([[ item.percentChangeExt ]]) [[ item.tradeTimeExt ]]
Quote Overview for [[ item.sessionDateDisplayLong ]]
[[ rowChartData.labelLow ]]
[[ rowChartData.lowPriceFormatted ]]
[[ rowChartData.lowPrice ]]
[[ rowChartData.labelHigh ]]
[[ rowChartData.highPriceFormatted ]]
[[ rowChartData.highPrice ]]
since [[ rowChartData.lowDate ]]
since [[ rowChartData.highDate ]]
[[ value ]] [[ value ]] ([[ financialData.relativeStrengthDirection14d ]]) ([[ financialData.highPercent1y ]]) ([[ financialData.lowPercent1y ]])
Realtime quote and/or trades are not sourced from all markets.

Fundamentals

See More
  • Market Capitalization, $K 3,505,712
  • Shares Outstanding, K 40,407
  • Annual Sales, $ 4,696 M
  • Annual Income, $ 518,000 K
  • EBIT $ 3,680 M
  • EBITDA $ 3,851 M
  • 60-Month Beta 1.12
  • Price/Sales 0.75
  • Price/Cash Flow 5.31
  • Price/Book 1.06

Options Overview Details

View History
  • Implied Volatility 37.27% (+2.28%)
  • Historical Volatility 41.80%
  • IV Percentile 33%
  • IV Rank 31.05%
  • IV High 57.63% on 01/20/26
  • IV Low 28.10% on 12/18/25
  • Expected Move (DTE 33) 2.02 (2.33%)
  • Put/Call Vol Ratio 0.12
  • Today's Volume 37
  • Volume Avg (30-Day) 141
  • Put/Call OI Ratio 0.79
  • Today's Open Interest 4,291
  • Open Int (30-Day) 3,821
  • Expected Range 84.74 to 88.78

Analyst Rating / Earnings Estimates

Current Rating
See More
Moderate Buy
Based on 17 analysts offering recommendations.
Earnings Estimates - Current Qtr 06/30/26
See More
  • Average Estimate $2.48
  • Number of Estimates 6
  • High Estimate $3.11
  • Low Estimate $2.19
  • Prior Year $3.14
  • Growth Rate Est. (year over year) -21.02%

Price Performance

See More
Period Period Low Period High Performance
1-Month
82.47 +5.20%
on 05/05/26
99.13 -12.48%
on 04/23/26
+3.61 (+4.34%)
since 04/15/26
3-Month
68.53 +26.60%
on 03/02/26
99.13 -12.48%
on 04/23/26
+14.39 (+19.88%)
since 02/13/26
52-Week
49.17 +76.45%
on 06/05/25
99.13 -12.48%
on 04/23/26
+32.43 (+59.69%)
since 05/15/25

Most Recent Stories

More News
Bread Financial Provides Performance Update for April 2026

COLUMBUS, Ohio, May 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving...

BFH : 86.76 (-0.08%)
LendingClub, Hamilton Lane, Perella Weinberg, Bread Financial, and Lazard Shares Are Soaring, What You Need To Know

LendingClub, Hamilton Lane, Perella Weinberg, Bread Financial, and Lazard Shares Are Soaring, What You Need To Know

LAZ : 45.23 (-1.59%)
BFH : 86.76 (-0.08%)
LC : 15.59 (-1.70%)
PWP : 18.33 (-0.43%)
HLNE : 85.16 (-2.80%)
2 Reasons BFH is Risky and 1 Stock to Buy Instead

2 Reasons BFH is Risky and 1 Stock to Buy Instead

BFH : 86.76 (-0.08%)
Bread Financial (NYSE:BFH): Strongest Q1 Results from the Credit Card Group

Bread Financial (NYSE:BFH): Strongest Q1 Results from the Credit Card Group

BFH : 86.76 (-0.08%)
Bread Financial Announces Pricing of an Offering of Depositary Shares Representing Interests in Its Series B Preferred Stock

COLUMBUS, Ohio, May 05, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today the pricing of its previously announced underwritten...

BFH : 86.76 (-0.08%)
Bread Financial Announces Launch of an Offering of Depositary Shares Representing Interests in Its Series B Preferred Stock

COLUMBUS, Ohio, May 05, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) announced today the launch of an underwritten public offering...

BFH : 86.76 (-0.08%)
The 5 Most Interesting Analyst Questions From Bread Financial’s Q1 Earnings Call

The 5 Most Interesting Analyst Questions From Bread Financial’s Q1 Earnings Call

BFH : 86.76 (-0.08%)
Why Bread Financial (BFH) Shares Are Falling Today

Why Bread Financial (BFH) Shares Are Falling Today

BFH : 86.76 (-0.08%)
Newsworthy Stock Upgrades and Downgrades (April 24, 2026)

We look at analyst moves involving Oracle (ORCL), CSX (CSX), Wingstop (WING), Bread Financial (BFH), and Sportradar (SRAD).

WING : 129.21 (+8.62%)
SRAD : 12.49 (-1.65%)
BFH : 86.76 (-0.08%)
ORCL : 192.95 (-1.36%)
CSX : 45.66 (-0.57%)
BFH Q1 Deep Dive: Partner Expansion and Credit Quality Fuel Growth Amid Cautious Consumer Trends

BFH Q1 Deep Dive: Partner Expansion and Credit Quality Fuel Growth Amid Cautious Consumer Trends

BFH : 86.76 (-0.08%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 88% Buy with a Strengthening short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

See More Share

Business Summary

Bread Financial is a tech-forward financial services company which provides simple, personalized payment, lending and saving solutions. Bread Financial, formerly known as Alliance Data, is based in COLUMBUS, Ohio.

See More

Key Turning Points

3rd Resistance Point 89.65
2nd Resistance Point 88.59
1st Resistance Point 87.67
Last Price 86.76
1st Support Level 85.70
2nd Support Level 84.64
3rd Support Level 83.72

See More

52-Week High 99.13
Last Price 86.76
Fibonacci 61.8% 80.05
Fibonacci 50% 74.15
Fibonacci 38.2% 68.25
52-Week Low 49.17

See More

Want to use this as
your default charts setting?
Save this setup as a Chart Templates
Switch the Market flag
for targeted data from your country of choice.
Open the menu and switch the
Market flag for targeted data from your country of choice.
Want Streaming Chart Updates?
Switch your Site Preferences
to use Interactive Charts
Need More Chart Options?
Right-click on the chart to open the Interactive Chart menu.
Use your up/down arrows to move through the symbols.