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Bread Financial Hldgs Inc (BFH)

Bread Financial Hldgs Inc (BFH)
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Realtime quote and/or trades are not sourced from all markets.

Fundamentals

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  • Market Capitalization, $K 3,557,069
  • Shares Outstanding, K 45,662
  • Annual Sales, $ 4,696 M
  • Annual Income, $ 518,000 K
  • EBIT $ 3,667 M
  • EBITDA $ 3,870 M
  • 60-Month Beta 1.26
  • Price/Sales 0.77
  • Price/Cash Flow 5.54
  • Price/Book 1.09

Options Overview Details

View History
  • Implied Volatility 39.40% (+0.64%)
  • Historical Volatility 52.01%
  • IV Percentile 47%
  • IV Rank 21.11%
  • IV High 81.66% on 04/07/25
  • IV Low 28.10% on 12/18/25
  • Expected Move (DTE 10) 9.77 (12.67%)
  • Put/Call Vol Ratio 12.00
  • Today's Volume 52
  • Volume Avg (30-Day) 544
  • Put/Call OI Ratio 1.70
  • Today's Open Interest 7,165
  • Open Int (30-Day) 5,642
  • Expected Range 67.34 to 86.88

Analyst Rating / Earnings Estimates

Current Rating
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Moderate Buy
Based on 17 analysts offering recommendations.
Earnings Estimates - Current Qtr 03/31/26
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  • Average Estimate 2.83
  • Number of Estimates 5
  • High Estimate 3.15
  • Low Estimate 2.47
  • Prior Year 2.86
  • Growth Rate Est. (year over year) -1.05%

Price Performance

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Period Period Low Period High Performance
1-Month
67.78 +13.77%
on 01/14/26
79.93 -3.53%
on 02/06/26
-3.25 (-4.04%)
since 01/09/26
3-Month
59.26 +30.12%
on 11/18/25
82.03 -6.00%
on 01/09/26
+13.35 (+20.94%)
since 11/10/25
52-Week
38.21 +101.81%
on 04/07/25
82.03 -6.00%
on 01/09/26
+16.51 (+27.24%)
since 02/10/25

Most Recent Stories

More News
Bread Financial Provides Performance Update for January 2026

COLUMBUS, Ohio, Feb. 10, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc.  (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 77.11 (-1.01%)
Bread Financial (BFH): Buy, Sell, or Hold Post Q4 Earnings?

Bread Financial (BFH): Buy, Sell, or Hold Post Q4 Earnings?

BFH : 77.11 (-1.01%)
5 Revealing Analyst Questions From Bread Financial’s Q4 Earnings Call

5 Revealing Analyst Questions From Bread Financial’s Q4 Earnings Call

BFH : 77.11 (-1.01%)
Bread Financial to Participate in the UBS Financial Services Conference

COLUMBUS, Ohio, Feb. 04, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 77.11 (-1.01%)
Bread Financial to Participate in the Bank of America 2026 Financial Services Conference

COLUMBUS, Ohio, Feb. 03, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 77.11 (-1.01%)
BFH Q4 Deep Dive: Product Diversification and Operational Discipline Drive Outperformance

BFH Q4 Deep Dive: Product Diversification and Operational Discipline Drive Outperformance

BFH : 77.11 (-1.01%)
Why Are Bread Financial (BFH) Shares Soaring Today

Why Are Bread Financial (BFH) Shares Soaring Today

BFH : 77.11 (-1.01%)
Bread Financial (NYSE:BFH) Surprises With Q4 CY2025 Sales

Bread Financial (NYSE:BFH) Surprises With Q4 CY2025 Sales

BFH : 77.11 (-1.01%)
Bread Financial: Q4 Earnings Snapshot

Bread Financial: Q4 Earnings Snapshot

BFH : 77.11 (-1.01%)
Bread Financial Provides Performance Update for December 2025

COLUMBUS, Ohio, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc.  (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 77.11 (-1.01%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 88% Buy with a Average short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

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Business Summary

Bread Financial is a tech-forward financial services company which provides simple, personalized payment, lending and saving solutions. Bread Financial, formerly known as Alliance Data, is based in COLUMBUS, Ohio.

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Key Turning Points

3rd Resistance Point 81.39
2nd Resistance Point 80.05
1st Resistance Point 78.58
Last Price 77.11
1st Support Level 75.77
2nd Support Level 74.43
3rd Support Level 72.96

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52-Week High 82.03
Last Price 77.11
Fibonacci 61.8% 65.29
Fibonacci 50% 60.12
Fibonacci 38.2% 54.95
52-Week Low 38.21

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