Your browser of choice has not been tested for use with Barchart.com. If you have issues, please download one of the browsers listed here.
Join Barchart Premier for advanced OPTIONS screeners and volatility tools. FREE 30 Day Trial
Stocks | Futures | Watchlist | News | More
or
Faster, Cleaner, Better.

Bread Financial Hldgs Inc (BFH)

Bread Financial Hldgs Inc (BFH)
[[ item.lastPrice ]] [[ item.priceChange ]] ([[ item.percentChange ]]) [[ item.tradeTime ]] [NYSE]
[[ item.bidPrice ]] x [[ item.bidSize ]] [[ item.askPrice ]] x [[ item.askSize ]]
[[ session ]] by (Cboe BZX)
[[ item.lastPrice ]] [[ item.priceChange ]] ([[ item.percentChange ]]) [[ item.tradeTime ]] [NYSE]
[[ item.bidPrice ]] x [[ item.bidSize ]] [[ item.askPrice ]] x [[ item.askSize ]]
[[ session ]] [[ item.lastPriceExt ]] [[ item.priceChangeExt ]] ([[ item.percentChangeExt ]]) [[ item.tradeTimeExt ]]
Quote Overview for [[ item.sessionDateDisplayLong ]]
[[ rowChartData.labelLow ]]
[[ rowChartData.lowPriceFormatted ]]
[[ rowChartData.lowPrice ]]
[[ rowChartData.labelHigh ]]
[[ rowChartData.highPriceFormatted ]]
[[ rowChartData.highPrice ]]
since [[ rowChartData.lowDate ]]
since [[ rowChartData.highDate ]]
[[ value ]] [[ value ]] ([[ financialData.relativeStrengthDirection14d ]]) ([[ financialData.highPercent1y ]]) ([[ financialData.lowPercent1y ]])
Realtime quote and/or trades are not sourced from all markets.

Fundamentals

See More
  • Market Capitalization, $K 3,109,885
  • Shares Outstanding, K 43,115
  • Annual Sales, $ 4,696 M
  • Annual Income, $ 518,000 K
  • EBIT $ 3,669 M
  • EBITDA $ 3,840 M
  • 60-Month Beta 1.20
  • Price/Sales 0.70
  • Price/Cash Flow 4.65
  • Price/Book 1.04

Options Overview Details

View History
  • Implied Volatility 51.43% (+5.79%)
  • Historical Volatility 53.88%
  • IV Percentile 92%
  • IV Rank 43.56%
  • IV High 81.66% on 04/07/25
  • IV Low 28.10% on 12/18/25
  • Expected Move (DTE 18) 5.42 (7.52%)
  • Put/Call Vol Ratio 3.14
  • Today's Volume 29
  • Volume Avg (30-Day) 76
  • Put/Call OI Ratio 2.39
  • Today's Open Interest 1,961
  • Open Int (30-Day) 3,610
  • Expected Range 66.71 to 77.55

Analyst Rating / Earnings Estimates

Current Rating
See More
Moderate Buy
Based on 17 analysts offering recommendations.
Earnings Estimates - Current Qtr 03/31/26
See More
  • Average Estimate 2.89
  • Number of Estimates 5
  • High Estimate 3.15
  • Low Estimate 2.68
  • Prior Year 2.86
  • Growth Rate Est. (year over year) +1.05%

Price Performance

See More
Period Period Low Period High Performance
1-Month
68.53 +5.25%
on 03/02/26
78.00 -7.53%
on 03/23/26
+1.27 (+1.79%)
since 02/27/26
3-Month
67.78 +6.42%
on 01/14/26
82.03 -12.07%
on 01/09/26
-4.51 (-5.88%)
since 12/26/25
52-Week
38.21 +88.77%
on 04/07/25
82.03 -12.07%
on 01/09/26
+20.87 (+40.71%)
since 03/27/25

Most Recent Stories

More News
1 Financials Stock to Target This Week and 2 Facing Headwinds

1 Financials Stock to Target This Week and 2 Facing Headwinds

BFH : 72.13 (-4.95%)
ECPG : 68.87 (-2.59%)
SCHW : 92.36 (-2.23%)
Academy Sports + Outdoors Launches New Tiered myAcademy® Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun

Reimagined loyalty program and new credit card offerings provide more ways to earn, save, and "fund your fun"

BFH : 72.13 (-4.95%)
ASO : 53.51 (+0.02%)
Credit Card Stocks Q4 Earnings Review: Bread Financial (NYSE:BFH) Shines

Credit Card Stocks Q4 Earnings Review: Bread Financial (NYSE:BFH) Shines

BFH : 72.13 (-4.95%)
Bread Financial, Piper Sandler, Perella Weinberg, Moelis, and Evercore Shares Are Soaring, What You Need To Know

Bread Financial, Piper Sandler, Perella Weinberg, Moelis, and Evercore Shares Are Soaring, What You Need To Know

EVR : 279.05 (-2.00%)
BFH : 72.13 (-4.95%)
MC : 54.28 (-2.09%)
PWP : 17.23 (-1.54%)
PIPR : 73.02 (-2.70%)
Bread Financial Provides Performance Update for February 2026

COLUMBUS, Ohio, March 11, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc.  (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 72.13 (-4.95%)
Ford and Bread Financial Accelerate Customer Benefits with New Financing Program— Unlocking Enhanced Experiences and Exclusive Loyalty Rewards

New long-term agreement includes co-brand credit card and installment loan programs, delivering tailored solutions to qualifying customers Cardholders can enjoy access to instant purchasing power, flexible...

BFH : 72.13 (-4.95%)
F : 11.37 (-1.98%)
Bread Financial, Perella Weinberg, Donnelley Financial Solutions, PROG, and Sallie Mae Stocks Trade Down, What You Need To Know

Bread Financial, Perella Weinberg, Donnelley Financial Solutions, PROG, and Sallie Mae Stocks Trade Down, What You Need To Know

PRG : 28.51 (-1.76%)
BFH : 72.13 (-4.95%)
SLM : 20.36 (-1.36%)
PWP : 17.23 (-1.54%)
DFIN : 45.76 (-2.49%)
Bread Financial to Participate in the RBC 2026 Financial Institutions Conference

COLUMBUS, Ohio, March 04, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 72.13 (-4.95%)
Bread Financial Announces $600 Million Increase in Share Repurchase Authority

COLUMBUS, Ohio, Feb. 26, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) today announced that its Board of Directors (the “Board”)...

BFH : 72.13 (-4.95%)
3 Value Stocks We Find Risky

3 Value Stocks We Find Risky

BFH : 72.13 (-4.95%)
EVH : 2.21 (-7.14%)
PMT : 11.20 (-0.97%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 48% Buy with a Weakest short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

Relative Strength just crossed below 50%. The market is indicating support for a bearish trend.

See More Share

Business Summary

Bread Financial is a tech-forward financial services company which provides simple, personalized payment, lending and saving solutions. Bread Financial, formerly known as Alliance Data, is based in COLUMBUS, Ohio.

See More

Key Turning Points

3rd Resistance Point 77.18
2nd Resistance Point 76.13
1st Resistance Point 74.13
Last Price 72.13
1st Support Level 71.08
2nd Support Level 70.03
3rd Support Level 68.03

See More

52-Week High 82.03
Last Price 72.13
Fibonacci 61.8% 65.29
Fibonacci 50% 60.12
Fibonacci 38.2% 54.95
52-Week Low 38.21

See More

Want to use this as
your default charts setting?
Save this setup as a Chart Templates
Switch the Market flag
for targeted data from your country of choice.
Open the menu and switch the
Market flag for targeted data from your country of choice.
Want Streaming Chart Updates?
Switch your Site Preferences
to use Interactive Charts
Need More Chart Options?
Right-click on the chart to open the Interactive Chart menu.
Use your up/down arrows to move through the symbols.