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Bread Financial Hldgs Inc (BFH)

Bread Financial Hldgs Inc (BFH)
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Fundamentals

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  • Market Capitalization, $K 3,366,659
  • Shares Outstanding, K 45,662
  • Annual Sales, $ 4,787 M
  • Annual Income, $ 277,000 K
  • EBIT $ 3,635 M
  • EBITDA $ 3,838 M
  • 60-Month Beta 1.27
  • Price/Sales 0.95
  • Price/Cash Flow 5.99
  • Price/Book 0.97

Options Overview Details

View History
  • Implied Volatility 45.35% (-0.24%)
  • Historical Volatility 42.29%
  • IV Percentile 74%
  • IV Rank 32.20%
  • IV High 81.66% on 04/07/25
  • IV Low 28.10% on 12/18/25
  • Expected Move (DTE 32) 5.81 (7.87%)
  • Put/Call Vol Ratio 0.02
  • Today's Volume 158
  • Volume Avg (30-Day) 138
  • Put/Call OI Ratio 1.25
  • Today's Open Interest 4,362
  • Open Int (30-Day) 3,572
  • Expected Range 67.92 to 79.54

Analyst Rating / Earnings Estimates

Current Rating
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Hold
Based on 18 analysts offering recommendations.
Earnings Estimates - Current Qtr 12/31/25
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  • Average Estimate 0.38
  • Number of Estimates 5
  • High Estimate 0.65
  • Low Estimate 0.17
  • Prior Year 0.41
  • Growth Rate Est. (year over year) -7.32%

Price Performance

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Period Period Low Period High Performance
1-Month
67.78 +8.78%
on 01/14/26
82.03 -10.12%
on 01/09/26
-2.08 (-2.74%)
since 12/16/25
3-Month
58.17 +26.75%
on 10/17/25
82.03 -10.12%
on 01/09/26
+16.12 (+27.98%)
since 10/16/25
52-Week
38.21 +92.96%
on 04/07/25
82.03 -10.12%
on 01/09/26
+12.86 (+21.13%)
since 01/16/25

Most Recent Stories

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1 Cash-Producing Stock Worth Your Attention and 2 That Underwhelm

1 Cash-Producing Stock Worth Your Attention and 2 That Underwhelm

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Q3 Earnings Highlights: Bread Financial (NYSE:BFH) Vs The Rest Of The Credit Card Stocks

Q3 Earnings Highlights: Bread Financial (NYSE:BFH) Vs The Rest Of The Credit Card Stocks

BFH : 73.73 (+4.36%)
Plastic Surgery: Winners and Losers of the Proposed 10% Interest Cap

The administration's rate cap proposal is forcing a historic shift where capital flees traditional lenders to chase growth in the alternative finance sector.

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BFH : 73.73 (+4.36%)
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Trump’s Proposed 10% Rate Cap Sends Credit Card Stocks Reeling as Fintech Alternatives Eye Opportunity

Wall Street’s banking giants and credit card specialists faced a harsh wake-up call Monday as shares plummeted following President Donald Trump’s weekend proposal to slash credit card interest rates....

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BAC : 52.97 (+0.72%)
BFH : 73.73 (+4.36%)
JPM : 312.47 (+1.04%)
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3 Russell 2000 Stocks with Warning Signs

3 Russell 2000 Stocks with Warning Signs

BFH : 73.73 (+4.36%)
RPD : 12.64 (-4.96%)
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TPG, Bread Financial, Donnelley Financial Solutions, and Capital One Shares Skyrocket, What You Need To Know

TPG, Bread Financial, Donnelley Financial Solutions, and Capital One Shares Skyrocket, What You Need To Know

BFH : 73.73 (+4.36%)
DFIN : 55.22 (+0.07%)
TPG : 67.14 (-0.19%)
COF : 239.14 (+0.92%)
Bread Financial Schedules Fourth Quarter and Full Year 2025 Earnings Conference Call for Jan. 29

COLUMBUS, Ohio, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 73.73 (+4.36%)
3 Financials Stocks Walking a Fine Line

3 Financials Stocks Walking a Fine Line

BFH : 73.73 (+4.36%)
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BEN : 26.00 (+0.12%)
2 Reasons to Avoid BFH and 1 Stock to Buy Instead

2 Reasons to Avoid BFH and 1 Stock to Buy Instead

BFH : 73.73 (+4.36%)
3 Unpopular Stocks with Questionable Fundamentals

3 Unpopular Stocks with Questionable Fundamentals

BFH : 73.73 (+4.36%)
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Barchart Technical Opinion

The Barchart Technical Opinion rating is a 72% Buy with a Strengthening short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

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Business Summary

Bread Financial is a tech-forward financial services company which provides simple, personalized payment, lending and saving solutions. Bread Financial, formerly known as Alliance Data, is based in COLUMBUS, Ohio.

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Key Turning Points

3rd Resistance Point 76.92
2nd Resistance Point 75.54
1st Resistance Point 74.64
Last Price 73.73
1st Support Level 72.36
2nd Support Level 70.98
3rd Support Level 70.08

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52-Week High 82.03
Last Price 73.73
Fibonacci 61.8% 65.29
Fibonacci 50% 60.12
Fibonacci 38.2% 54.95
52-Week Low 38.21

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