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Bread Financial Hldgs Inc (BFH)

Bread Financial Hldgs Inc (BFH)
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Realtime quote and/or trades are not sourced from all markets.

Fundamentals

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  • Market Capitalization, $K 4,098,482
  • Shares Outstanding, K 40,407
  • Annual Sales, $ 4,696 M
  • Annual Income, $ 518,000 K
  • EBIT $ 3,680 M
  • EBITDA $ 3,851 M
  • 60-Month Beta 1.12
  • Price/Sales 0.87
  • Price/Cash Flow 6.22
  • Price/Book 1.23

Options Overview Details

View History
  • Implied Volatility 40.13% (+1.24%)
  • Historical Volatility 32.53%
  • IV Percentile 52%
  • IV Rank 40.76%
  • IV High 57.63% on 01/20/26
  • IV Low 28.10% on 12/18/25
  • Expected Move (DTE 29) 4.42 (4.29%)
  • Put/Call Vol Ratio 0.05
  • Today's Volume 81
  • Volume Avg (30-Day) 151
  • Put/Call OI Ratio 2.59
  • Today's Open Interest 5,719
  • Open Int (30-Day) 4,928
  • Expected Range 98.59 to 107.43

Analyst Rating / Earnings Estimates

Current Rating
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Moderate Buy
Based on 17 analysts offering recommendations.
Earnings Estimates - Current Qtr 06/30/26
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  • Average Estimate $2.40
  • Number of Estimates 5
  • High Estimate $2.53
  • Low Estimate $2.31
  • Prior Year $3.14
  • Growth Rate Est. (year over year) -23.57%

Price Performance

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Period Period Low Period High Performance
1-Month
83.24 +23.04%
on 05/20/26
105.20 -2.65%
on 06/15/26
+16.48 (+19.18%)
since 05/18/26
3-Month
70.24 +45.81%
on 04/02/26
105.20 -2.65%
on 06/15/26
+31.14 (+43.69%)
since 03/18/26
52-Week
52.83 +93.83%
on 06/20/25
105.20 -2.65%
on 06/15/26
+49.65 (+94.11%)
since 06/18/25

Most Recent Stories

More News
Bread’s Comeback Is Real—But Is the Easy Money Gone?

Bread Financial stock delivered strong earnings and improving credit performance, but investors must weigh future growth prospects against a higher valuation.

ETD : 21.17 (+0.47%)
BFH : 102.41 (+0.97%)
F : 14.06 (+0.72%)
ASO : 51.82 (+4.43%)
DELL : 409.50 (-2.34%)
Synchrony’s Comeback Is Hiding in Plain Sight

Synchrony Financial stock benefits from improving credit trends, strong earnings, and shareholder returns, though risks remain tied to economic cycles.

SYF : 75.26 (+1.55%)
BFH : 102.41 (+0.97%)
COF : 201.53 (+0.33%)
Bread Financial Provides Performance Update for May 2026

COLUMBUS, Ohio, June 10, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving...

BFH : 102.41 (+0.97%)
3 Unpopular Stocks We Find Risky

3 Unpopular Stocks We Find Risky

RDW : 14.35 (-0.07%)
BFH : 102.41 (+0.97%)
JAZZ : 224.64 (-1.01%)
Bread Financial to Participate in the Morgan Stanley US Financials Conference

COLUMBUS, Ohio, June 03, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc . (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and...

BFH : 102.41 (+0.97%)
3 Cash-Producing Stocks We’re Skeptical Of

3 Cash-Producing Stocks We’re Skeptical Of

WSM : 226.92 (+2.61%)
BFH : 102.41 (+0.97%)
UPS : 104.86 (-0.26%)
Bread Financial launches 2025 Sustainability Report

COLUMBUS, Ohio, May 20, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today...

BFH : 102.41 (+0.97%)
Bread Financial Provides Performance Update for April 2026

COLUMBUS, Ohio, May 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving...

BFH : 102.41 (+0.97%)
LendingClub, Hamilton Lane, Perella Weinberg, Bread Financial, and Lazard Shares Are Soaring, What You Need To Know

LendingClub, Hamilton Lane, Perella Weinberg, Bread Financial, and Lazard Shares Are Soaring, What You Need To Know

LAZ : 44.30 (+2.55%)
BFH : 102.41 (+0.97%)
LC : 19.21 (+2.13%)
PWP : 15.85 (-0.81%)
HLNE : 82.19 (+0.97%)
2 Reasons BFH is Risky and 1 Stock to Buy Instead

2 Reasons BFH is Risky and 1 Stock to Buy Instead

BFH : 102.41 (+0.97%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 100% Buy with a Strongest short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

Relative Strength is above 70%. The market is in overbought territory. Watch for a potential trend reversal.

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Business Summary

Bread Financial is a tech-forward financial services company which provides simple, personalized payment, lending and saving solutions. Bread Financial, formerly known as Alliance Data, is based in COLUMBUS, Ohio.

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Key Turning Points

3rd Resistance Point 106.80
2nd Resistance Point 105.51
1st Resistance Point 103.47
Last Price 102.41
1st Support Level 100.13
2nd Support Level 98.84
3rd Support Level 96.80

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52-Week High 105.20
Last Price 102.41
Fibonacci 61.8% 85.20
Fibonacci 50% 79.02
Fibonacci 38.2% 72.84
52-Week Low 52.83

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