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Bread Financial Hldgs Inc (BFH)

Bread Financial Hldgs Inc (BFH)
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Realtime quote and/or trades are not sourced from all markets.

Fundamentals

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  • Market Capitalization, $K 3,228,883
  • Shares Outstanding, K 43,115
  • Annual Sales, $ 4,696 M
  • Annual Income, $ 518,000 K
  • EBIT $ 3,669 M
  • EBITDA $ 3,840 M
  • 60-Month Beta 1.20
  • Price/Sales 0.67
  • Price/Cash Flow 4.47
  • Price/Book 1.00

Options Overview Details

View History
  • Implied Volatility 49.54% (+2.78%)
  • Historical Volatility 54.41%
  • IV Percentile 88%
  • IV Rank 40.04%
  • IV High 81.66% on 04/07/25
  • IV Low 28.10% on 12/18/25
  • Expected Move (DTE 15) 5.94 (8.08%)
  • Put/Call Vol Ratio 0.50
  • Today's Volume 3
  • Volume Avg (30-Day) 71
  • Put/Call OI Ratio 2.35
  • Today's Open Interest 2,079
  • Open Int (30-Day) 3,405
  • Expected Range 67.63 to 79.51

Analyst Rating / Earnings Estimates

Current Rating
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Moderate Buy
Based on 17 analysts offering recommendations.
Earnings Estimates - Current Qtr 03/31/26
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  • Average Estimate $2.89
  • Number of Estimates 4
  • High Estimate $3.15
  • Low Estimate $2.68
  • Prior Year $2.86
  • Growth Rate Est. (year over year) +1.05%

Price Performance

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Period Period Low Period High Performance
1-Month
68.53 +7.35%
on 03/02/26
78.00 -5.68%
on 03/23/26
+2.71 (+3.82%)
since 02/27/26
3-Month
67.78 +8.54%
on 01/14/26
82.03 -10.31%
on 01/09/26
-0.46 (-0.62%)
since 12/31/25
52-Week
38.21 +92.54%
on 04/07/25
82.03 -10.31%
on 01/09/26
+23.40 (+46.64%)
since 04/01/25

Most Recent Stories

More News
1 Financials Stock to Target This Week and 2 Facing Headwinds

1 Financials Stock to Target This Week and 2 Facing Headwinds

BFH : 73.57 (-1.76%)
ECPG : 70.87 (+1.07%)
SCHW : 92.36 (-1.72%)
Academy Sports + Outdoors Launches New Tiered myAcademy® Rewards Credit Card and Enhanced Loyalty Program Designed to Help Families Save More and Have More Fun

Reimagined loyalty program and new credit card offerings provide more ways to earn, save, and "fund your fun"

BFH : 73.57 (-1.76%)
ASO : 57.69 (+2.20%)
Credit Card Stocks Q4 Earnings Review: Bread Financial (NYSE:BFH) Shines

Credit Card Stocks Q4 Earnings Review: Bread Financial (NYSE:BFH) Shines

BFH : 73.57 (-1.76%)
Bread Financial, Piper Sandler, Perella Weinberg, Moelis, and Evercore Shares Are Soaring, What You Need To Know

Bread Financial, Piper Sandler, Perella Weinberg, Moelis, and Evercore Shares Are Soaring, What You Need To Know

EVR : 301.28 (+0.93%)
BFH : 73.57 (-1.76%)
MC : 56.68 (-0.56%)
PWP : 18.00 (-0.88%)
PIPR : 76.61 (+0.08%)
Bread Financial Provides Performance Update for February 2026

COLUMBUS, Ohio, March 11, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc.  (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 73.57 (-1.76%)
Ford and Bread Financial Accelerate Customer Benefits with New Financing Program— Unlocking Enhanced Experiences and Exclusive Loyalty Rewards

New long-term agreement includes co-brand credit card and installment loan programs, delivering tailored solutions to qualifying customers Cardholders can enjoy access to instant purchasing power, flexible...

BFH : 73.57 (-1.76%)
F : 11.68 (+1.21%)
Bread Financial, Perella Weinberg, Donnelley Financial Solutions, PROG, and Sallie Mae Stocks Trade Down, What You Need To Know

Bread Financial, Perella Weinberg, Donnelley Financial Solutions, PROG, and Sallie Mae Stocks Trade Down, What You Need To Know

PRG : 28.39 (-1.05%)
BFH : 73.57 (-1.76%)
SLM : 21.74 (+1.54%)
PWP : 18.00 (-0.88%)
DFIN : 46.06 (-2.29%)
Bread Financial to Participate in the RBC 2026 Financial Institutions Conference

COLUMBUS, Ohio, March 04, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 73.57 (-1.76%)
Bread Financial Announces $600 Million Increase in Share Repurchase Authority

COLUMBUS, Ohio, Feb. 26, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH) (“Bread Financial” or the “Company”) today announced that its Board of Directors (the “Board”)...

BFH : 73.57 (-1.76%)
3 Value Stocks We Find Risky

3 Value Stocks We Find Risky

BFH : 73.57 (-1.76%)
EVH : 2.22 (-2.63%)
PMT : 11.78 (+1.03%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 80% Buy with a Average short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

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Business Summary

Bread Financial is a tech-forward financial services company which provides simple, personalized payment, lending and saving solutions. Bread Financial, formerly known as Alliance Data, is based in COLUMBUS, Ohio.

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Key Turning Points

3rd Resistance Point 77.99
2nd Resistance Point 77.04
1st Resistance Point 75.31
Last Price 73.57
1st Support Level 72.63
2nd Support Level 71.68
3rd Support Level 69.95

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52-Week High 82.03
Last Price 73.57
Fibonacci 61.8% 65.29
Fibonacci 50% 60.12
Fibonacci 38.2% 54.95
52-Week Low 38.21

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