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Bread Financial Hldgs Inc (BFH)

Bread Financial Hldgs Inc (BFH)
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Realtime quote and/or trades are not sourced from all markets.

Fundamentals

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  • Market Capitalization, $K 3,791,389
  • Shares Outstanding, K 40,407
  • Annual Sales, $ 4,696 M
  • Annual Income, $ 518,000 K
  • EBIT $ 3,680 M
  • EBITDA $ 3,851 M
  • 60-Month Beta 1.10
  • Price/Sales 0.88
  • Price/Cash Flow 6.27
  • Price/Book 1.24

Options Overview Details

View History
  • Implied Volatility 47.94% (-1.93%)
  • Historical Volatility 39.38%
  • IV Percentile 89%
  • IV Rank 67.19%
  • IV High 57.63% on 01/20/26
  • IV Low 28.10% on 12/18/25
  • Expected Move (DTE 8) 5.26 (5.51%)
  • Put/Call Vol Ratio 116.13
  • Today's Volume 937
  • Volume Avg (30-Day) 211
  • Put/Call OI Ratio 3.46
  • Today's Open Interest 4,956
  • Open Int (30-Day) 4,579
  • Expected Range 90.29 to 100.81

Analyst Rating / Earnings Estimates

Current Rating
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Moderate Buy
Based on 17 analysts offering recommendations.
Earnings Estimates - Current Qtr 06/30/26
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  • Average Estimate $2.40
  • Number of Estimates 5
  • High Estimate $2.53
  • Low Estimate $2.31
  • Prior Year $3.14
  • Growth Rate Est. (year over year) -23.57%

Price Performance

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Period Period Low Period High Performance
1-Month
91.13 +4.85%
on 07/08/26
109.91 -13.07%
on 06/30/26
+1.33 (+1.41%)
since 06/09/26
3-Month
78.19 +22.20%
on 04/13/26
109.91 -13.07%
on 06/30/26
+15.80 (+19.81%)
since 04/09/26
52-Week
53.83 +77.50%
on 10/10/25
109.91 -13.07%
on 06/30/26
+34.28 (+55.95%)
since 07/09/25

Most Recent Stories

More News
Bread Financial Schedules Second Quarter 2026 Earnings Conference Call for Jul. 23

COLUMBUS, Ohio, July 07, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending,...

BFH : 95.55 (+1.83%)
MarketBeat Week in Review – 06/15 - 06/19

Markets closed a shortened week higher as lower oil prices and a rally in chip stocks outweighed concerns about future Fed policy.

META : 631.48 (+4.70%)
AAPL : 316.22 (+0.90%)
CRDO : 265.65 (+2.69%)
BFH : 95.55 (+1.83%)
RKLB : 82.55 (-0.96%)
AEO : 16.68 (+2.21%)
CRML : 8.47 (+0.24%)
SPCX : 152.16 (+2.60%)
LEN : 84.35 (+0.91%)
QCOM : 191.11 (+2.44%)
QBTS : 21.16 (+2.52%)
RH : 168.33 (+3.53%)
Bread’s Comeback Is Real—But Is the Easy Money Gone?

Bread Financial stock delivered strong earnings and improving credit performance, but investors must weigh future growth prospects against a higher valuation.

ETD : 21.36 (+0.66%)
BFH : 95.55 (+1.83%)
F : 13.61 (+0.81%)
ASO : 45.48 (+2.29%)
DELL : 450.22 (+4.22%)
Synchrony’s Comeback Is Hiding in Plain Sight

Synchrony Financial stock benefits from improving credit trends, strong earnings, and shareholder returns, though risks remain tied to economic cycles.

SYF : 71.57 (+4.85%)
BFH : 95.55 (+1.83%)
COF : 200.10 (+4.25%)
Bread Financial Provides Performance Update for May 2026

COLUMBUS, Ohio, June 10, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving...

BFH : 95.55 (+1.83%)
3 Unpopular Stocks We Find Risky

3 Unpopular Stocks We Find Risky

RDW : 10.47 (-1.04%)
BFH : 95.55 (+1.83%)
JAZZ : 246.91 (-0.54%)
Bread Financial to Participate in the Morgan Stanley US Financials Conference

COLUMBUS, Ohio, June 03, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® Holdings, Inc . (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and...

BFH : 95.55 (+1.83%)
3 Cash-Producing Stocks We’re Skeptical Of

3 Cash-Producing Stocks We’re Skeptical Of

WSM : 219.77 (+0.66%)
BFH : 95.55 (+1.83%)
UPS : 110.74 (+0.73%)
Bread Financial launches 2025 Sustainability Report

COLUMBUS, Ohio, May 20, 2026 (GLOBE NEWSWIRE) -- Bread Financial ® (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions, today...

BFH : 95.55 (+1.83%)
Bread Financial Provides Performance Update for April 2026

COLUMBUS, Ohio, May 15, 2026 (GLOBE NEWSWIRE) -- Bread Financial Holdings, Inc. (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending, and saving...

BFH : 95.55 (+1.83%)

Barchart Technical Opinion

The Barchart Technical Opinion rating is a 80% Buy with a Weakening short term outlook on maintaining the current direction.

Long term indicators fully support a continuation of the trend.

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Business Summary

Bread Financial is a tech-forward financial services company which provides simple, personalized payment, lending and saving solutions. Bread Financial, formerly known as Alliance Data, is based in COLUMBUS, Ohio.

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Key Turning Points

3rd Resistance Point 99.07
2nd Resistance Point 98.04
1st Resistance Point 96.79
Last Price 95.55
1st Support Level 94.52
2nd Support Level 93.49
3rd Support Level 92.24

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52-Week High 109.91
Last Price 95.55
Fibonacci 61.8% 88.49
Fibonacci 50% 81.87
Fibonacci 38.2% 75.25
52-Week Low 53.83

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