Chicago, Illinois-based McDonald's Corporation (MCD) is one of the largest quick-service restaurant (QSR) brands in the world, operating a massive global network of restaurants across more than 100 countries. The company has a market cap of $195.1 billion and sells a broad range of burgers, chicken, fries, beverages, breakfast items and desserts, with its menu adapted to local tastes across different markets.
McDonald’s has lost some of its market sizzle, with MCD share declining 10.4% over the past year and in 2026, compared to the S&P 500 Index ($SPX) 21.3% surge over the past year and 13.3% rise this year.
Focusing on its industry benchmark, the State Street Consumer Discretionary Select Sector SPDR ETF (XLY) has risen 7% over the past year and marginally in 2026, outperforming the stock.
On Aug. 5, McDonald’s delivered a mixed Q2 FY2026, with earnings growth keeping the burger giant afloat even as sales momentum cooled. Revenue rose 3.7% year over year to $7.10 billion, while net income increased 4.8% to $2.36 billion. Adjusted EPS climbed 6% to $3.38, beating expectations, helped by stronger franchised margins and other operating income.
However, the bigger concern was customer traffic. Global comparable sales rose just 1.3%, down sharply from 3.8% a year earlier, while U.S. comparable sales increased only 0.8% as declining guest counts offset higher average checks. Management acknowledged that inconsistent execution of value offerings and fewer digital promotions weighed on visits from more price-sensitive customers. Still, investors appeared willing to look past the softer sales trends, with MCD shares popping 2.1% following the results.
For the current year, which ends in December, analysts expect MCD’s EPS to rise 5.6% to $12.88on a diluted basis. The company surpassed the consensus estimate in three of the last four quarters, while missing on one occasion.
Among the 35 analysts covering MCD stock, the consensus is a “Moderate Buy.” That’s based on 17 “Strong Buy” ratings, two “Moderate Buy,” and 16 “Holds.”
The configuration is bullish than a month ago when the stock had 16 “Strong Buy” suggestions.
On Aug. 5, Bernstein SocGen Group lowered its price target for McDonald’s to $295 from $310 while maintaining a “Market Perform” rating, citing delayed growth. The firm pointed to weak U.S. value execution and traffic challenges as key concerns, although McDonald’s continued to gain market share internationally.
MCD’s mean price target of $318.95 indicates a premium of 16.5% from the current market prices. Its Street-high target of $390 suggests a robust 42.5% upside potential from current price levels.
On the date of publication, Kritika Sarmah did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.