Forget Sugary Sodas Wellness Drinks Are Gaining Ground With Consumers and Investors

Equity Insider News Commentary

Issued on behalf of Safety Shot, Inc.

VANCOUVER, B.C., April 25, 2025 /CNW/ -- Equity Insider News Commentary – The way people consume beverages is changing, both in terms of what they're drinking and how they're buying it. Functional and fortified drinks are gaining ground, with analysts at Insight Ace Analytic forecasting the category to grow at a 7.9% annual rate through 2035. Industry watchers now consider functional beverages one of the fastest-expanding segments within the broader wellness market. This shift hasn't gone unnoticed by investors, especially as companies across the sector continue to roll out new products and strategies to capture demand,  including Safety Shot, Inc. (NASDAQ: SHOT, SHOTW), PepsiCo, Inc. (NASDAQ:PEP), National Beverage Corp. (NASDAQ:FIZZ), The Coca-Cola Company (NYSE:KO), and Tilray Brands, Inc. (NASDAQ:TLRY) (TSX:TLRY.TO).