Amazon (AMZN) Prime Video is set to make significant strides in Hollywood, with ambitions beyond being just a perk for the retail giant's subscribers. Mike Hopkins, who heads Prime Video, reveals that founder Jeff Bezos envisioned building a full-fledged media company. Under Hopkins, Prime Video is transforming into a traditional media company with its own film studio, theatrical distribution arm, original movies and series, and professional sports programming. This expansion positions Prime Video to capture a larger share of the $28.75 billion digital advertising market, which is increasingly shifting from traditional television to streaming platforms. Morgan Stanley estimates that Prime Video ads could generate $3.3 billion in sales this year, potentially more than doubling to $7.1 billion within two years. Despite its growth, Prime Video still lags behind industry leaders YouTube and Netflix in terms of U.S. streaming television viewing share for June. Market Overview:
- Amazon Prime Video's Hollywood expansion plans.
- Increasing digital advertising revenue opportunities.
- Current competition with YouTube and Netflix.
- Original movies and series with A-list actors.
- Exclusive deals with NBA, NFL, and other sports leagues.
- Projected significant growth in ad revenue.
- Continued investment in high-quality content and sports.
- Potential to surpass current streaming leaders.
- Impact of expanded content offerings on market share.
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