DA Davidson believes Rivian is ramping up marketing efforts ahead of its highly anticipated R2 launch while capitalizing on short-term R1S and R1T opportunities.
CEO R.J. Scaringe noted that the R2 bill of materials is about 95% sourced and expected to cost roughly half that of the improved R1.
The R1T Dune edition starts at $99,900, while the R1S version is priced at $105,900, making them among Rivian's priciest offerings.
The small-cap company also announced that it is scrapping its planned $671 million Georgia plant, raising uncertainty about its long-term expansion strategy and government loan availability.
With Amazon's exclusivity period now over, Rivian said it has been trialing the commercial van with several large fleets and refining its fleet management process.
With breakeven still “years away”, Bernstein believes Rivian faces “mounting risks”, including persistent negative unit economics and significant cash burn per vehicle.
Additionally, Rivian aims to launch hands-free driver-assistance systems later this year and “eyes-off” systems by 2026.
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