Onion Global Surpasses RMB14.8 million in GMV for the first three days during the 2022 Luca Brand Shopping Festival

GUANGZHOU, China, July 1, 2022 /PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE:OG), a next-generation lifestyle brand platform that incubates, markets, and distributes the world's fresh, fashionable, and future brands to young people in China and across Asia, today announced that it generated over RMB14.8 million in GMV within the first three days of its 2022 Luca Brand Shopping Festival. To address the rapidly evolving needs and expectations of the younger generation, Luca Brand Shopping Festival, one of Onion Global's key promotional events of the year, brings together a collection of "fresh, fashionable and future" high-growth brands designed specifically for Gen Z. Onion Global has been implementing the Luca Brand portfolio strategy since 2018, currently consisting of over 40 new-consumption brands spanning across daily necessities, food, beauty, and healthcare to meet the diversified needs of young consumers. The twelve-day Shopping Festival started on June 17, 2022 and continued until June 29, 2022.