TORONTO - Business is booming for retailers selling merchandise related to the Toronto Blue Jays.
Shopify Inc. says companies using its e-commerce software have seen sales of jerseys linked to the World Series-bound team increase by more than 283 per cent between the first three weeks of September and the first three of October.
The Canadian tech company says its merchants have also experienced a 235 per cent rise in purchases of Jays baseball caps.
Over at Square, sales of Jays merchandise were up 16 per cent year-over-year in September.
The business behind payment terminals and related software says it's found fans are buying nearly two Jays items per order at stores selling merchandise connected to the team.
The Jays are due to play their opening match in the World Series against the Los Angeles Dodgers today in Toronto.
This report by The Canadian Press was first published Oct. 24, 2025.
Companies in this story: (TSX:SHOP)
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