Hut 8 Unveils Corporate Rebrand to Highlight Power-First Digital Infrastructure Strategy

Hut 8 Corp. (HUT) is entering its next phase with a comprehensive corporate rebrand designed to sharpen the companys identity as a vertically integrated energy infrastructure platform. The rebrand signals the culmination of more than a year of transformation under new leadership, spotlighting Hut 8's evolution beyond its crypto roots into a broader provider of scalable digital infrastructure.

The companys core message is clear: power comes first. Hut 8 now positions itself as a developer and operator of energy-backed infrastructure for compute-intensive applications, most notably Bitcoin mining and high-performance computing (HPC). The company's public-facing identity will now reflect this focus, reinforcing its strategy to integrate power, digital infrastructure, and compute across a unified platform.

At the heart of this shift is a platform that has grown to 1,020 megawatts under management across 15 operational sites. These include high-density sites such as the King Mountain and Vega locations in Texas, both leveraging behind-the-meter power models. Hut 8 has also built a 10,800-megawatt origination with 2,600 MW under exclusivity.

Meanwhile, its AI data center footprint continues to grow, led by a 430 MW pipeline and the development of the 592-acre River Bend site in Louisiana.

In tandem with this energy-first expansion, Hut 8 has engineered and deployed its own advanced Tier I data center form factor, built for liquid-cooled ASICs at rack densities up to 180 kW. The proprietary architecture is designed to meet the increasing thermal demands of modern AI and HPC applications.

Financial strategy has also played a central role in Hut 8's transformation. Since merging with US Bitcoin Corp. in late 2023, the company has executed a range of capital-raising initiatives designed to support growth without excessive dilution. These include expanding a Coinbase credit facility to $130 million, structuring innovative hedging programs on Bitcoin reserves, and raising over $275 million via an at-the-market equity program at an average price above $28 per share.

Hut 8 has also created a standalone entity, American Bitcoin Corp., to house its mining business, allowing it to grow independently while freeing the core platform to focus on infrastructure. New colocation and managed services agreements are now in place, while the company continues to scale its contracted power generation businesses in Canada.

The company emphasized that the rebrand will not impact existing operations or partnerships. An updated website reflecting the new visual and strategic direction is now live at hut8.com.

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COMTEX_467345505/2927/2025-07-15T11:31:27