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To counter 'friendly' fraud, Mastercard expands technology to new markets

Newswire.ca - Press Release

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As businesses face a surge of first-party fraud, Mastercard is widening the availability of its First-Party Trust technology to merchants. 

TORONTO, June 25, 2025 /CNW/ - After a successful launch in the U.S., Mastercard is expanding its data-driven First-Party Trust program to counter the rise of first-party or "friendly" fraud, where genuine transactions are mistakenly or intentionally challenged by cardholders.

Read more at newswire.ca

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MA 526.41 +6.15 +1.18%
Mastercard Inc

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