Alphabet (GOOG) stock fell about 39% last year, including a decline of 7.68% in December. As a result, value investors are looking for a rebound in GOOG stock. After all, analysts expect higher earnings in 2023 and its multiple is well below its historical average.
For example, 44 analysts surveyed by Seeking Alpha forecast $4.77 in earnings per share (EPS) for 2022 and project $5.31 for 2023, an increase of 11.3%. Since GOOG stock closed 2022 at $88.73 per share on Dec. 30, that puts it on a forward multiple of just 16.7x. Barchart says its survey of 12 analysts projects $5.08 EPS for 2023. This puts it on a forward 17.5x multiple and an EPS increase of 8.54%.
Trading Below Historical Averages
Both of these forward price-to-earnings (P/E) estimates are well below Google's historical P/E average. For example, Morningstar says that the 5-year average for GOOG stock has been 25.73x. That means that using the most conservative estimate today (Barchart), GOOG stock is still 47% too cheap (i.e., 25.73x/17.5x-1=1.47-1=47.0%).
Moreover, Seeking Alpha says that the average historical multiple has been 26.73x, which is even higher than Morningstar. That implies a 60% upside (i.e., 26.73x/16.7x-1=1.60-1=60%).
As a result, we can afford to be conservative in setting a price target. For example, let's say that GOOG stock rises by only 50% of its historical average. That means it could trade between 50% of 47% to 60% higher. That works out to an upside of between 23.5% to 30%, or 26.75% on average. That puts the target price at $112.47 (i.e., 1.2675 x $88.75).
We can use this to figure out how to play this with options.
Making Money with GOOG Calls and Puts
One way to play this is to buy in-the-money calls for a long period in the future. For example, the $85.00 strike price calls for expiration on March 17, 2023, trade for just $8.48 per call option. That means that if the stock stays where it is today by March 17, at $88.73, there will still be at least $3.73 per share in intrinsic value (i.e., $88.73-$85.00). That represents 43.9% of the $8.48 call option price, providing a good deal of security and plenty of time for GOOG stock to rise.

The reason why you might consider doing this is that if GOOG stock rises to $112.50 by March 17, the target price from above, these March 17 calls will be worth $27.50 per option. That is 3.25x the price paid for the calls at $8.48 and an ROI of 225%.
One way to pay for this extra $4.75 in extrinsic value or extra premium (i.e., $8.48 call price - $3.73 intrinsic value) is to short near-term out-of-the-money puts.
For example, the Jan. 27 puts at $85.00 strike price trade for $1.80. By shorting those puts for three months straight, you can pick up potentially $5.40 (i.e., $1.80 x 3), assuming the put price stays the same. That more than covers the potential $4.75 extrinsic value loss assuming GOOG stock stays the same by March 17. Keep in mind that the investor will have to put up $8500 in cash or margin with the brokerage firm to be able to “sell to open” GOOG stock.
This is a simple way that investors can play the upside in GOOG stock, as well as create income by doing so.
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On the date of publication, Mark R. Hake, CFA did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes.