| (Values in U.S. Thousands) | Dec, 2025 | Dec, 2024 | Dec, 2023 | Dec, 2022 | Dec, 2021 |
| Sales | 1,422,190 | 1,290,840 | 1,241,150 | 1,217,980 | 1,474,480 |
| Sales Growth | +10.18% | +4.00% | +1.90% | -17.40% | +8.69% |
| Net Income | -34,620 | -18,680 | -39,220 | -94,720 | -32,560 |
| Net Income Growth | -85.33% | +52.37% | +58.59% | -190.91% | -149.90% |
Baozun Inc ADR (BZUN)
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Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four `I`s - interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners' unique e-commerce proposition.
Fiscal Year End Date: 12/31