RYU Apparel Places Its Backpack Category at the Forefront of a New Cross Channel Marketing Campaign

VANCOUVER, BC, April 14, 2022 /CNW/ - RYU Apparel Inc. (TSXV:RYU.VN) (OTC-BB:RYPPF) (FWB:RYAA) ("RYU" or the "Company"), creator of award-winning urban athletic apparel, is pleased to announce that it will be launching a new fully integrated, cross channel marketing campaign for backpacks, a key category for RYU as part of their bags and packs product line.. With updated inventory of their award-winning styles and fresh, new designs, these go-anywhere packs will target a broader audience and convert them into the next wave of RYU brand loyalists. The global backpack market is expected to reach more than $2 billion USD in 2025 with a CAGR of 7.23% between 2020-2025[1], making it an ideal product for reaching new audiences. RYU will  launch their new backpack campaign with the tagline "How Far Will You Go?" which aligns with their Movement Matters brand mantra. This marks the company's first campaign under new Director of Marketing, Zachary Beers(formerly of Arc'teryx) with the objective of broadening RYU's market position beyond technical performance and competitive achievement. The company focuses on products for all who move, so their backpacks make an excellent vehicle for movement-based storytelling. By taking this newly developed brand position and visual aesthetic outside the company's traditional scope, RYU will open themselves up to a broader audience, attracting new enthusiasts with relatable, authentic content and a premium product experience.