Senators Launch Inquiry Into $143 Million DHS Ad Contract Awarded to Newly Formed Firm

Senate Democrats are investigating a $143 million advertising contract awarded by the U.S. Department of Homeland Security (DHS) to Safe America Media LLC after the company was incorporated just seven days before receiving the non-competitive award. In a March 6, 2026 letter, Senators Richard Blumenthal and Peter Welch requested records related to the contract, including subcontracting arrangements and communications involving DHS leadership and outside advisers.

• The February 13, 2025 contract awarded $143 million to Safe America Media LLC to produce an advertising campaign for DHS.
• Public records cited in the letter state the company was incorporated only seven days before receiving the non-bid contract.
• Safe America Media is reportedly registered to a residential address and was described as having no office, website, or social media presence.
• The Strategy Group LLC confirmed it received a subcontract tied to the DHS campaign.
• According to public reporting cited by the senators, the Strategy Group and its CEO Benjamin Yoho have past relationships with DHS Secretary Kristi Noem and adviser Corey Lewandowski.
• Secretary Noem confirmed in a March 3, 2026 Senate Judiciary Committee hearing that the Strategy Group managed advertising for her 2022 gubernatorial campaign.
• The senators requested documents on subcontract agreements, invoices, communications with DHS officials, and details on Safe America Media’s employees and operations.
• The letter requests the information be provided to the Senate by March 13, 2026.

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Editor’s Note: This is a developing story. This article may be updated as more details become available.