Vita Coco® Launches the Pit Stain Pit Stop, an Experiential Pop-Up That Turns Summer's Most Visible Sign of Sweat into a Refreshing Reminder to Replenish

NEW YORK, July 30, 2026 (GLOBE NEWSWIRE) -- While most people think of pit stains as just an unfortunate side effect of summer heat, Vita Coco® sees them as a sign that your body is working hard and losing electrolytes. That's the idea behind the Pit Stain Pit Stop, a new experiential activation that transforms one of summer's most relatable realities into a refreshing reminder to replenish what sweat takes away.