Cracker Barrel ($CBRL) appointed former Bloomin' Brands ($BLMN) CEO David Deno as its next chief executive, replacing Julie Masino effective Aug. 10. Masino, who led the company through a contentious brand modernization effort and subsequent turnaround, will remain in an advisory role through Oct. 9 to support the leadership transition.
- David Deno previously served as CEO of Bloomin' Brands and held leadership roles at Best Buy and Yum! Brands.
- Masino's tenure included a controversial 2025 rebranding that was later scaled back after customer backlash and pressure from activist investor Sardar Biglari.
- Cracker Barrel recently reported improving earnings and raised its 2026 outlook as traffic and profitability recovered.
- Deno will join Cracker Barrel's board of directors when he assumes the CEO role on Aug. 10.
Relevant Companies
- Cracker Barrel ($CBRL) – The leadership transition comes as the company continues executing its operational turnaround strategy.
- Bloomin' Brands ($BLMN) – Former CEO David Deno is departing to lead Cracker Barrel.
- Yum! Brands ($YUM) – Deno previously held senior leadership positions at the company, highlighting his restaurant industry experience.
Editor’s Note: This is a developing story. This article may be updated as more details become available.
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