New brand campaign features voice of seven-time Formula 1 World Champion and Scuderia Ferrari HP driver Lewis Hamilton in television spots
ARMONK, N.Y., Sept. 3, 2025 /CNW/ -- IBM (NYSE: IBM) today launched its newest brand campaign, "Let's create smarter business." Designed for the new era of enterprise AI, "Let's create smarter business" spotlights IBM's innovative approach to the application of emerging technologies as a means to make businesses more productive, efficient and agile.
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