ProflUp Releases Global Instagram Usage Snapshot for 2025: Over 500 Million Daily Users and 2 Billion Monthly

Nicosia, Cyprus - June 5, 2025 - ProflUp, a provider of ethical Instagram growth tools and performance insights, has published a new usage snapshot revealing Instagram's sustained dominance in the social media landscape in 2025. The findings are now live on ProflUp's blog, offering up-to-date figures and visual data on global Instagram activity.

Key Usage Insights from ProflUp's Report

• 2 billion+ monthly active users globally
• 500 million+ daily active users engaging with content every day
• 90% of users follow at least one business account
• 44% engage with shopping content weekly
• Top active user countries include India, USA, Brazil, and Indonesia

These figures emphasize Instagram's enduring position as a core platform for creators, marketers, and businesses -- despite rising competition from newer apps.

"Instagram's daily usage remains incredibly strong," said Yiannis Markou, CEO at ProflUp. "Understanding this scale isn't just about numbers. For brands and creators, it shapes posting strategies, ad targeting, and even content format choices."

Visual: Global Usage at a Glance

Figure 1: Instagram maintains over 2 billion monthly active users and 500 million daily users in 2025

Where the Users Are: Country-by-Country Breakdown

ProflUp's report also breaks down the top 10 countries by user count, showing continued growth across emerging markets.

Figure 2: India leads with 340 million users, followed by the USA and Brazil. Southeast Asia and Latin America continue rapid growth

Why This Matters

This release is part of ProflUp's ongoing effort to provide creators and businesses with actionable insights, not just growth tools. With daily usage metrics reaching new highs, marketers need to rethink how often and when they engage -- and which formats perform best in different markets.

The company plans to follow this report with:

• A full engagement timing breakdown (coming soon)
• Insights into format-specific performance (carousels vs reels vs stories)
• Audience heatmaps by time zone and niche

About ProflUp

ProflUp is a trusted provider of high-quality Instagram growth services and data-backed tools. Created by marketers from the AutoLikesIG project, the platform combines ethical automation with educational content to help users grow real engagement, safely and strategically.

Discover the full report here:

https://proflup.com/how-many-people-use-instagram-daily-monthly/

Media Contact

Company Name: ProflUp

Contact Person: Yiannis Markou, CEO

Email: ym@proflup.com

Phone: +357 99984400

Website: https://proflup.com

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