VNUE, Inc. (OTC: VNUE) has announced a major transformation in its corporate strategy and leadership, signaling a decisive pivot away from its entertainment technology roots and into the fast-growing defense and digital imaging technology space.
As part of this transition, longtime CEO and Chairman Zach Bair, along with CTO and director Tony Cardenas and director Lou Mann, have stepped down from their positions. In their place, a new leadership team has been brought on board to guide the company into its next phase, with a sharper focus on innovation in defense technologies.
The centerpiece of this transformation is a new alliance with Redacted Optics, a recognized leader in advanced firearm optics, thermal imaging, and augmented glass technology. Redacted Optics will assume control of VNUE and is expected to introduce its valuable assets and intellectual property into the company. A rebranding of VNUE is also planned in the near future.
This strategic redirection aims to unlock significantly greater shareholder value by targeting what company leaders describe as a "multi-billion-dollar industry that is white hot."
Brandon Sisson, former CEO of Accufire Technology and an industry veteran with deep experience in the semiconductor and software sectors, has been named CEO and director of VNUE.
Sisson stated, "We are thrilled to lead this transformation and leverage our combined expertise in the firearms and defense industry to drive innovation, create high-quality American jobs, and strengthen U.S. security. By advancing cutting-edge optics and digital imaging technology, we are not only expanding market opportunities but also supporting those who protect and serve. This transition marks a bold step forward for growth, investment, and the future of American industry."
Redacted Optics intends to bring its own suite of products into the company while also pursuing strategic acquisitions in the space. These deals could deliver patents, intellectual property, and immediate revenue--laying the groundwork for scalable growth and long-term shareholder value.
While the company's primary focus is shifting, VNUEs StageIt subsidiary will remain intact for now, with Lou Mann continuing in his role as CEO of that division.
Bair emphasized the growth potential of the new direction. "The opportunity for the Company, as a public entity, to enter an exciting, large (and growing) market, is one that we believe to be a smart move and something that most retail investors will understand and embrace, and which will help preserve and grow existing investments in the Company. We believe that by bringing in valuable IP and assets that address a $9.9bn US market, as well as a top-notch, experienced leadership team, the Company will have a better chance of raising more, and better, capital."
Bair and his team will remain involved in a consulting capacity to ensure a smooth transition for the new leadership.
Sisson brings a proven track record to his new role. At Accufire Technology, he successfully grew revenue from $172,000 to $1.2 million in just one year by addressing unmet needs in the optics space with both traditional and digital solutions.
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COMTEX_466340389/2927/2025-06-13T10:30:59