How a Former BCG Management Consultant Revolutionized the $13 Billion Hearing Aid Industry (and Gave Hope to Millions)

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In the high-stakes world of finance, missing crucial information isn’t just inconvenient—it’s potentially devastating to your bottom line. While professionals invest in cutting-edge technology and market intelligence, many overlook perhaps the most important investment: their ability to hear clearly in critical situations. With over 48 million Americans suffering from hearing loss, many high-performing professionals are silently struggling through meetings and calls.

That’s what led Paul Crusius, a former BCG management consultant and the co-founder of hear.com to create a game-changing hearing solution—specifically designed to help working professionals keep their edge.

It’s called the Horizon IX, and audiologists across the US are saying it’s the biggest breakthrough in hearing technology in decades.

Why Hearing Technology Matters to Your Bottom Line

Research shows that professionals with untreated hearing loss earn substantially less than their peers—up to $30,000 less annually, according to studies by Johns Hopkins University. The reason is simple: you can’t act on what you don’t hear.

However, traditional hearing aids have always presented a dilemma for business professionals. They signaled age and potential weakness in competitive environments where perception matters. Even worse, they amplified everything—background noise, office chatter, and ambient sounds—making concentration in busy environments nearly impossible.

That’s where the Horizon IX comes in.

How Horizon IX Changes the Game for Professional Performance

The Horizon IX represents a fundamental shift in hearing technology that’s particularly relevant for business and finance professionals. Unlike conventional devices, Horizon IX employs dual-processing technology—essentially running two specialized computers simultaneously in a device so small it’s virtually invisible. 

The results?

• Unparalleled Clarity: The hearing aid’s dual-processing capability separates speech from background noise, processing each independently before recombining them. This means you hear the person speaking with remarkable clarity while background chatter fades appropriately.
• Maximum Discretion: Horizon IX is virtually invisible—either completely disappearing inside the ear canal or hiding discreetly behind the ear. In professional environments where appearances matter, this discretion is invaluable.
• Better Hearing All-Day Long: Their long-lasting rechargeable lithium-ion batteries eliminate the hassle of changing tiny batteries during crucial business days. Simply charge them overnight for more than 28 hours of effortless, crystal-clear hearing.

Most importantly, you get more than just a pair of hearing aids when you purchase the Horizon IX.

“It’s not just about volume; it’s about speech clarity. And that’s precisely what Horizon IX delivers—beyond anything we ever thought possible.” - Paul Crusius

How hear.com Helps You Get the Most From Your Investment

Every financial and business leader knows the importance of getting the most out of an investment. That’s why it’s so important when choosing a pair of hearing aids to look beyond the device at what comes with them. To get the best results, you’re going to need a comprehensive hearing test, professional programming, cleanings and fine-tunings, device support, aftercare, and a warranty. 

At hear.com, all of that is baked into the price as part of their comprehensive White Glove Service. During your consultation call, your hearing consultants will get to know your specific needs to ensure your hearing aids are tailored to your specific lifestyle and needs. After your fitting, your consultant will also continue to check in with you to answer any questions you have and help you adjust to life with your new devices as part of their Hearing Success Program. 

“Hearing aids will be the most used technology you own. You will wear them every day for years. If you break the price down over the lifetime of your device, they’ll barely cost you $2 a day. So, ask yourself, is your hearing worth that?” - Paul Crusius, co-founder of hear.com

So, in summary, you get premium medical-grade hearing aids and access to the support you need to ensure your success and guarantee better hearing. That’s what you call a smart investment!

Where Can You Get the Horizon IX

To date, hear.com has partnered with over 2,000 hearing specialists across the US to ensure people across the nation have access to this life-changing technology.  The fitting and buying process is effortless, too, with award-winning support and flexible payment options. No stress, just better hearing.

Want to try Horizon IX hearing aids for yourself? Find out if you qualify for a 45-day no-risk trial today.

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