Consumer spending on mobile apps hit $150 billion, while time spent on AI apps spikes by +300%
SAN FRANCISCO, Jan. 22, 2025 /CNW/ -- Sensor Tower, a leading provider of data on the digital economy, today released its annual State of Mobile report for 2025. The report reveals that in 2024 consumer spending on in-app purchases and subscriptions hit $150 billion globally, an increase of 13% year-over-year (YoY). Consumers also remain as connected to their smartphones as ever, with 4.2 trillion (+5.8% YoY) total hours spent on mobile worldwide last year. However, app downloads fell slightly to 136 billion (-1.0% YoY).
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