Brazil Cosmetics Market Size, Latest Trends, Share, Top Players, Revenue and Forecast 2030

Brazil Cosmetics Market is Forecast to Grow at a CAGR of 5% during Forecast Period 2022-2028

The Brazil cosmetics market is growing at a high CAGR because of the changing beauty standards due to globalization and increasing working population along with increasing launches of a wide range of products that cater to the needs of different skin types, age groups, and gender demographic

A recent study conducted by the strategic consulting and market research firm, Report Ocean, revealed that the Brazil cosmetics market is estimated to grow at a CAGR of 5.0% during the forecast period of 2022-2028. The growth of the Brazil cosmetics market is attributed to the changing beauty standards due to globalization and the increasing working population which is directly influencing the purchasing power of the consumers. Furthermore, increasing launches of a wide range of products that cater to the needs of different skin types, age groups, and gender demographics is also emerging as one of the major driving factors for the Brazil cosmetics market.

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Influence of Social Media and Globalization is Presenting Growth Opportunities to the Market

The rising popularity of social media platforms in Brazil is emerging as an effective tool for cosmetic brands to expand their market in this region. Consumers, especially the younger demographic are exploring the global beauty trends through social media, they are demanding cosmetic products that are able to provide them with the desired look. Social media is also proving to be an effective medium for advertising and marketing to create brand awareness and boost sales. These factors are significantly contributing to the growth of the Brazil cosmetic market.

Rising Demand from Mass-Market is Driving the Brazil Cosmetics Market Growth

The Brazil cosmetics market is segmented into premium customers, mass-market, and professional, based on the end-user. The mass-market segment accounts for the largest market share in 2021 owing to the increasing disposable income of the consumers and the rising working population in Brazil. The working population in Brazil has been surging over the decade and reached 81.67 million in August 2020, according to the data by Trading Economics. The need to maintain a professional and presentable attire at the workplace acts as a major driving factor for the demand for cosmetics in the market.

Brazil Cosmetics Market – By Distribution Channel

Based on distribution channels, the Brazilian cosmetics market is segmented into online channels and offline channels (supermarkets, departmental stores, drugstores, brand outlets, and others). The offline channel accounts for the largest market share in 2021. The convenience stores and specialty stores for cosmetics offer a wide range of products. Consumers have higher trust in specialty stores and brand showrooms for offering genuine products. Furthermore, offline stores allow their customers to check products on their skin and buy them based on their needs. However, the online channel segment is witnessing the highest growth due to the COVID-19 pandemic.

Impact of COVID-19 on Brazil Cosmetics Market

The Brazil cosmetics market was negatively impacted by the unprecedented COVID-19 pandemic outbreak. As the Brazilian government was refusing to impose a lockdown, the risk of community transmission was increasing, due to which people voluntarily started quarantining themselves. As the workplaces and other public places were closed, the demand for cosmetics registered a gradual decline during this period. Furthermore, peoples inclination towards natural ingredients and products also rose during the quarantine period, which also hindered the growth of the cosmetics market in the country.

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Competitive Landscape

The leading market players of the Brazil cosmetics market are Coach, LVMH, Puig, Shiseido, The Este Lauder Companies Inc., Ralph Lauren Corporation, LOral, Coty, Revlon, Avon Products Inc., and other prominent players.

Market Segment:  
By Product Type (Skin Care, Hair Care, Makeup, Fragrances, Hygiene Products, Oral Cosmetics)
By Pricing (Low- And Medium-Priced Cosmetics, Premium Priced Cosmetics), By Gender (Male, Female)
By Distribution Channel (Online Channels, Offline Channels {Supermarkets, Departmental Stores, Drugstores, Brand Outlets, And Others)
By End-User (Premium Customers, Mass-Market, Professional)
By Region (North, Northeast, Center-West, South, And Southeast)

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The Brazil cosmetics market is highly competitive and mainly dominated by global cosmetic brands. The companies constantly launch new products to cater to the needs of a wide range of customers and their skin requirements. They are significantly focusing on improving their distribution channels by establishing specialty stores as well as resorting to online sales channels. Furthermore, the adoption of competitive strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Dont miss the business opportunity of the Brazil cosmetics market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the Brazil cosmetics market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the Brazil cosmetics market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Table of Content:

• Report Overview
• Global Growth Trends
• Competition Landscape by Key Players
• Data Segments
• North America Market Analysis
• Europe Market Analysis
• Asia-Pacific Market Analysis
• Latin America Market Analysis
• Middle East & Africa Market Analysis
• Key Players Profiles Market Analysis
• Analysts Viewpoints/Conclusions
• Appendix

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• Provision of market cost (USD Billion) records for every phase and sub-segment
• Indicates the area and section that is predicted to witness the quickest increase as nicely as to dominate the market
• Analysis through geography highlighting the consumption of the product/service in the area as nicely as indicating the elements that are affecting the market inside every region
• Competitive panorama which contains the market rating of the predominant players, alongside with new service/product launches, partnerships, commercial enterprise expansions, and acquisitions in the previous 5 years of organizations profiled
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• Includes in-depth evaluation of the market from quite a number views via Porter’s 5 forces analysis
• Provides perception into the market via Value Chain
• Market dynamics scenario, alongside with boom possibilities of the market in the years to come, 6-month post-sales analyst help

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