Match Group Settles FTC Case Over OkCupid Data Sharing With Facial Recognition Firm

Match Group ($MTCH) has settled a U.S. Federal Trade Commission lawsuit alleging it shared personal data from millions of OkCupid users with facial recognition company Clarifai without proper disclosure, according to a March 30 court filing. The settlement bars the company from misrepresenting its data privacy practices and requires ongoing compliance certification.

• The FTC alleged OkCupid user data, including photos, demographic details, and location information, was shared with Clarifai in 2014.
• Regulators said users were not informed of the data-sharing, contradicting OkCupid’s stated privacy policies.
• The settlement was filed in federal court in Dallas and does not include an admission of wrongdoing by Match Group.
• Match Group is required to certify compliance with privacy requirements and is prohibited from misrepresenting how it handles user data.
• Company lobbying disclosures show roughly $1 million in 2025 spending on issues including federal data privacy standards and consumer dating application regulation.

Relevant Companies

• Match Group ($MTCH) – Subject of the FTC settlement and compliance requirements related to data privacy practices.

Editor’s Note: This is a developing story. This article may be updated as more details become available.