| (Values in U.S. Thousands) | Mar, 2015 | Mar, 2014 | Mar, 2013 | Mar, 2012 | Mar, 2011 |
| Sales | 15,330 | 16,120 | 15,650 | 19,940 | 21,790 |
| Sales Growth | -4.90% | +3.00% | -21.51% | -8.49% | +15.66% |
| Net Income | -13,880 | -7,470 | -11,430 | -7,670 | -6,570 |
| Net Income Growth | -85.81% | +34.65% | -49.02% | -16.74% | +18.08% |
Rediff.Com India Ads (REDF)
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Rediff.com India, Ltd. was incorporated in India on January 9, 1996 as Rediff Communication Private Limited under the Indian Companies Act. It converted to a public company on May 29, 1998. On February 15, 2000, the Company changed its name to Rediff.com India Limited. The Company is in the business of providing online internet based services, focusing on India and the global Indian community. Its websites consists of channels relevant to Indian interests such as cricket, astrology, matchmaker and movies, content on various matters like news and finance, search facilities, a range of community features such as e-mail, chat, messenger, e-commerce, broadband wireless content and mobile value-added services to mobile phone subscribers in India. Additionally, the Company publishes two weekly newspapers, 'India Abroad' and 'India in New York', in North America. Its Rediff.com India website consists of information, communication and content services, free community products and platforms, e-commerce and mobile services. The information and content channels currently available to its users include news, business, movies, cricket/sports and several other topics of interest. The Company currently offers this information and content without charge to its users. Its main information and content channels are classified into news content and interest specific subjects. News content includes: Current affairs, Business and Finance, Movies, Sports. Specific offerings include: E-mail, Instant Messaging, Blogs, Social Networking, Finance Channel, Search Service, and Mobile Value Added Services. It offers products and services from merchants in various categories, the most popular of which currently include electronics, apparel, personal accessories, flowers and jewelry. India Online business mainly includes revenues from online advertising and fee-based services. Online advertising includes revenues from advertisements and sponsorships from customers. Fee based services includes revenues from online shopping, subscription services and mobile value added services. The Company competes with providers of Indian content over the Internet, including web directories, search engines, content sites, websites, horizontal sites and Internet Service Providers.