Pricer Ab (PCRBF)

Pricer AB offers solutions for more efficient and secure price information through electronic information systems. The company operates in more than 30 countries worldwide, and primarily targets the retail industry with a focus on food retailing. Major markets include Japan, Europe, and the US. The company offers ESL systems and a wireless, dual display platform to worldwide tier 1 and tier 2 retailers. The company is headquartered in Uppsala, Sweden. The Pricer system uses a high bandwidth, interference free and disturbance safe, infrared technology which ensures wireless ESL updates with bidirectional acknowledgement, ensuring complete traceability and management of resources. Pricer's ESL systems are sold through direct sales and through partners. Pricer provides the retail industry with electronic price and information systems, Electronic Shelf Label (ESL). Major customers include: Carrefour, Costco, Coop, Franprix, Macy's, Intermarche, Metro, and E.Leclerc. Pricer provides ESLs with different shape, design, functionalities, and versions. The labels operate on exchangeable lithium batteries, and are for use on the edge of shelves, for use in frozen food and fresh-food displays, deli counters and gondola ends.