Marani Brands Inc (MRIB)

Description:

Marani Brands, Inc. was incorporated in Nevada on May 30, 2001, under the name Elli Tsab, Inc., which was subsequently changed to Patient Data Corporation, and thereafter to Fit for Business, Inc. On March 10, 2008, the Company changed its name from Fit for Business, Inc. to Marani Brands, Inc. The only business of the Company on March 31, 2008 was that of its wholly owned subsidiary, Fit for Business (Australia) Pty Limited. Its current business is the distribution of wine and spirit products manufactured in Armenia. Its signature product is Marani Vodka, Vodka which is manufactured exclusively for in Armenia. Marani Vodka is made from winter wheat harvested in Armenia, distilled three times; aged in oak barrels lined with honey and skimmed dried milk, then filtered twenty-five times. Bottling of the product occurs at the Eraskh distillery in Armenia. The Company's Vodka was awarded the gold medal in the International Spirit Competition, held in San Francisco, California, in both 2004 and 2007, the 5 Diamond Award by the American Academy of Hospitality and Sciences in March 2008, and 2009 was officially launched in August 2006. In addition to the Company's vodka, in the future the Company intends to distribute the following products: different brandy products manufactured by Eraskh and a line of sweet dessert wines manufactured by Eraskh. The Company intends to, and is currently in negotiations with, other distributors to reach arrangements to maximize distribution of its products in the United States. The Company also identified appropriate distributors of Marani Vodka in India, which the company made its first shipment in June 2009. The Company product is being distributed by Southern Wine & Spirits of America, Inc. ('SWS'), in Southern California, in conjunction with PLCB Pennsylvania and Nevada. It has registered the trademark Marani(r) in the United States for distilled spirits and brandy and has filed trademark applications seeking to protect the Marani trademark in certain countries outside the United States. The Company faces competition from local and regional companies in the United States and world-wide. In spirits, the global competitors are Diageo, Pernod Ricard, Bacardi and Brown-Forman, each of which has many brands in many market segments, including vodka, which give them the ability to leverage its marketing relationship. The Company is subject to federal, state, local and foreign governmental agencies which regulate the alcoholic beverage industry concerning such matters as licensing, trade and pricing practices, permitted and required labeling, advertising and relations with wholesalers and retailers.