Buying groups are growing larger, procurement is becoming more influential, and trials are now essential to reducing risk
The event will enable B2B marketing, sales, customer success, and product leaders to modernize their go-to-market strategies and unlock mutual value for buyers and sellers in the AI era
Only 6% Of Jobs In The US Will Be Automated By 2030
Awards recognize B2B organizations that drive successful business outcomes by aligning marketing, sales, customer, and product or achieving excellence in a particular function
Forrester Research: Q3 Earnings Snapshot
Forrester Research: Q3 Earnings Snapshot
Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the third quarter ended September 30, 2025, with contract value at $288.1 million, down 7% compared with the prior year. ...
According to Forrester’s (Nasdaq: FORR) 2026 technology and security predictions , AI will face a reckoning next year — the gap between inflated vendor promises and the...
According to Forrester’s (Nasdaq: FORR) B2B marketing, sales, and product predictions , as more B2B buyers adopt generative AI and conversational search tools to gather...
According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions , the rapid adoption of generative AI is exposing fragmented...