Daimler Ag ADR (DDAIY)

Daimler AG was incorporated under the name DaimlerChrysler AG on May 6, 1998. On October 2007, it changed the name of the company from DaimlerChrysler AG to Daimler AG. The Company develops, manufactures, distributes and sells automotive products, mainly passenger cars, trucks, vans and buses. It also provides financial and other services relating to its automotive businesses. It offers its automotive products and related financial services mainly in Western Europe and in the NAFTA region, which consists of the United States, Canada and Mexico. It reports the following five segments: Mercedes-Benz Cars; Daimler Trucks; Mercedes-Benz Vans; Daimler Buses; and Daimler Financial Services. Mercedes-Benz Cars designs, produces and sells Mercedes-Benz passenger cars, Maybach high-end luxury sedans and smart micro compact passenger cars. Daimler Trucks manufactures and sells trucks and specialty vehicles under the brand names Mercedes-Benz, Freightliner, Western Star, Thomas Built Buses and Fuso. Mercedes-Benz Vans designs, manufactures and sells vans under the brand names Mercedes-Benz and Freightliner. Daimler Buses are full-line supplier in the international bus market. The Company's financial services activities consist mainly of financing and leasing services supporting its Mercedes-Benz and other vehicle businesses. The vehicle segments develop and manufacture passenger cars and off-road vehicles, trucks and buses. Mercedes-Benz Cars sells its passenger cars and off-road vehicles under the brand names Mercedes-Benz, smart and Maybach. Daimler Trucks distributes its trucks under the brand names Mercedes-Benz, Freightliner, Western Star and Fuso. The vans of the Mercedes-Benz Vans segment are sold under the brand name Mercedes-Benz. Daimler Buses sells completely built-up buses under the brand names Mercedes-Benz, Setra and Orion. In addition, Daimler Buses produces and sells bus chassis. The vehicle segments also sell related spare parts and accessories. It competes with BMW, Volkswagen, Scania, MAN, Iveco, Renault and among others. The automotive industry is subject to extensive government regulation. Laws in various countries regulate the emission levels, fuel economy, noise, and safety of vehicles, as well as the levels of pollutants generated by the plants that produce them.