Citzns Fincl Corp W VA (CIWV)

Description:

Citizens Financial Corp. was incorporated in the State of Delaware in 1986. A bank holding company, which through its subsidiary Citizens National Bank, provides a range of retail and commercial banking services including demand, savings and time deposits; residential, consumer and commercial loans; letters of credit; safe deposit and wire transfer services; and ATM, telebanking and internet banking services. In addition, the bank operates a trust department and has formed relationships which allow it to provide brokerage and financial planning services as well as fixed rate residential mortgages. The bank is heavily involved in local charitable, civic, educational and community development efforts and prides itself on being a responsible corporate citizen. The Company offers a variety of deposit products including demand deposits, savings, and time deposits to customers in its market area to satisfy its saving, investing, and retirement needs. As is the case with its lending activities, some selective pricing and marketing strategies are utilized in an effort to attract and retain deposits, but developing customer relationships and providing customer service remain central to the bank's success. Despite having a generally rural marketplace, Citizens faces a degree of competition for its services from other banks, savings institutions, credit unions, insurance companies, mutual funds, securities brokers, financial planners, mortgage brokers, credit card companies, and some governmental agencies. Citizens is a bank holding company under the Bank Holding Company Act of 1956 ('BHCA'), which restricts its activities as well as any acquisition by it of voting stock or assets of any bank, savings association or other company. Citizens National Bank, as a national banking association, is subject to supervision, examination and regulation by the Office of the Comptroller of the Currency ('OCC').