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Axel Springer Ag (AXELF)

Axel Springer Ag (AXELF)
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Axel Springer SE was founded in 1946. The Company provides print and digital media offerings in Europe. It is involved in the sale of newspapers, magazines, and digital information and entertainment offerings. The Company has three operating segments: - Paid Models, Marketing Models and Classified Ad Models. The Paid Models segment encompasses all business models that are primarily used by paying readers. It is sub-divided into national and international offerings. National Paid Models are mainly offered by the BILD Group and the WELT Group. The BILD Group comprises both the digital media and the newspapers and magazines of the brand family of BILD and B.Z. The WELT Group comprises the digital media offerings and the newspapers and magazines of the WELT family of brands. International Paid Models comprise Company's digital and print activities in western and Eastern Europe. It offers mass-circulation dailies in the countries of Poland, Slovakia, and Serbia. The Marketing Models segment collects all domestic and foreign business models whose revenues are primarily generated by advertising customers in marketing based on performance or reach including the performance based activities of the zanox Group and the reach based marketing offers of Idealo, auFeminin, and Bonial. Furthermore, this segment also comprises the investment in the TV broadcast company DoTan TV. The Classified Ad Models segment comprises all domestic and foreign business models whose revenues are primarily generated by paying job and real estate advertising customers. Its portfolio of domestic and foreign online classifieds portals, with engaged in the areas of real estate and job advertising, is bundled in Company's Digital Classifieds. This primarily comprises the real estate portals SeLoger, Immoweb, and Immonet, the job portals of the StepStone Group, and the regional portal meinestadt.de. The Services/Holding segment comprises the remaining business activities, including services such as customer service, sales, logistics, direct marketing, and office buildings, as well as purely internal departments like IT, accounting, personnel, and corporate staff departments. Its three offset printing plants, and the rotogravure printing company PRINOVIS are likewise included in the Services/Holding segment. The activities of the Group are conducted primarily in Germany and other European countries.
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