Private Brands Are Driving Store Choice for the Majority of Consumers, New Report Finds

ST. LOUIS, Mo., June 16, 2026 (GLOBE NEWSWIRE) -- Advantage Solutions Inc. (NASDAQ:ADV), the leading omnichannel retail solutions agency in North America, and its private brands business, Daymon, today released the Summer 2026 Private Brand Intelligence Report (PBIR). A top finding in the proprietary report found that 71% of consumers choose their preferred retailer because of its private brand program.