Why Insiders Believe the Music Industry Could Be the Next Big Investing Hit — and How to Play It with MUSQ

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When markets get noisy, smart investors look for sectors that keep playing no matter what. Few industries can match the rhythm and resilience of music — an economic force that has quietly evolved into a multi-billion-dollar global growth engine.

From streaming platforms and concert promoters to recording labels and rights management firms, the business of music is bigger, broader, and more investable than ever. And with the MUSQ Global Music Industry ETF (NYSE Arca: MUSQ), investors can access the full symphony — all in one trade.

Music Consumption Shows Steady Growth Through Market Cycles

While tech and entertainment sectors often swing with economic cycles, music consumption rarely skips a beat. Listeners have streamed through recessions, attended concerts in recovery phases, and kept discovering new artists even as markets churned. [1]

That consistency has made the music economy one of the most culturally embedded and financially resilient themes in the modern market. Global music revenues have grown steadily for nearly a decade — powered by streaming adoption, international expansion, and fresh monetization models and are expected by some to double by 2035.[1]

The industry is no longer just about record sales — it’s about content, data, and engagement. Streaming subscriptions, licensing deals, and live events now drive recurring revenue across every continent. Investors looking for stability in a world of volatility are starting to notice.

The Next Wave: Streaming Meets AI

Streaming was just the opening act. The next wave of growth is being driven by AI, data analytics, and digital distribution. Artificial intelligence is changing how music is discovered, produced, and monetized — potentially improving profitability for labels, artists, and platforms alike.

Major streaming players are already deploying AI-driven recommendation systems to increase engagement and retention. Meanwhile, new tools are helping creators and publishers better manage rights, royalties, and fan data — unlocking fresh value streams in an industry already humming with innovation.

Through MUSQ ETF, investors gain exposure to these technological frontiers — from the streaming titans leading digital transformation to the infrastructure firms powering next-generation music delivery.

MUSQ: Investing in the Global Soundtrack

The MUSQ ETF provides pure-play exposure to the global music industry — spanning record labels, streaming platforms, concert promoters, media tech, and equipment manufacturers.

By owning a diversified* portfolio of these businesses, investors can capture both legacy strength and innovative disruption in a single thematic vehicle. The fund’s structure allows participation in the industry’s evolution — from physical formats to digital streams to immersive, AI-driven experiences.

This isn’t just about investing in hits — it’s about owning the infrastructure that keeps the hits coming.

*Diversification does not ensure a profit or guarantee against a loss.

Why Music Still Matters for Portfolios

In an era where attention drives revenue, music has one of the most loyal, global, and recurring audiences of any industry. That makes the theme potentially uniquely positioned for long-term, emotionally anchored growth.

The world’s appetite for sound isn’t slowing down — and as the industry’s business model continues to expand across platforms, geographies, and technologies, investors have a front-row seat to sustainable performance potential.

Don’t miss the encore — explore the MUSQ Global Music Industry ETF and discover why this theme could strike the right chord for your portfolio.

About MUSQ ETF
The MUSQ Global Music Industry ETF (NYSE Arca: MUSQ) seeks to provide exposure to the global music ecosystem, including streaming, publishing, live events, media technology, and related services. Learn more at www.musqetf.com.

This material is for informational and educational purposes only and does not constitute investment advice or a recommendation to buy or sell any securities. Investing involves risk, including possible loss of principal. ETFs are subject to management fees and other expenses.

MUSQ Global Music Industry Index ETF is offered by prospectus. Carefully consider the investment objectives, risks, charges, and expenses. This and other important information can be found in the MUSQ ETF prospectus, which should be read carefully before investing and can be obtained by visiting https://musqetf.com or by calling 1-855- MUSQ-ETF(687-7383).

Risk Disclosures

There is no guarantee the Fund will achieve its stated objectives.

In addition to the normal risks associated with investing, international investments may involve the risk of capital loss from unfavorable fluctuation in currency values, differences in generally accepted accounting principles or social, economic or political instability in other nations.

Emerging markets involve heightened risks related to the same factors as well as increased volatility and lower trading volume.

In addition to the normal risks associated with investing, investments in small- or mid-capitalization companies typically exhibit higher volatility.

The Fund’s concentration in an industry or sector can increase the impact of, and potential losses associated with, the risks from investing in those industries/sectors.

The Fund is non-diversified. 

The Fund is new and has a limited operating history for investors to evaluate. A new and smaller fund may not attract sufficient assets to achieve investment and trading efficiencies. 

The Fund may invest in securities denominated in foreign currencies. Because the Fund's NAV is determined in U.S. dollars, the Fund's NAV could decline if currencies of the underlying securities depreciate against the U.S. dollar or if there are delays or limits on repatriation of such currencies. Currency exchange rates can be very volatile and can change quickly and unpredictably.

All investing involves risk, and asset allocation and diversification do not guarantee a profit or protection against a loss. The investment return and principal value of an investment will fluctuate so that an investor’s shares, when redeemed, might be worth more or less than their original cost. ETFs are subject to risks similar to those of stocks, as well as other risks specific to the particular ETF.

ETF shares are traded on exchanges, and are traded and priced throughout the trading day. ETFs permit an investor to purchase a selling interest in a portfolio of stocks throughout the trading day. Because ETFs trade on an exchange, ETF shares are bought and sold at market price (not NAV). The prices of ETFs may sometimes vary significantly from the NAVs of a ETFs’ underlying securities. Brokerage commissions will reduce returns.

Exchange Traded Concepts, LLC serves as the investment advisor. The Funds are distributed by SEI Investments Distribution Co., which is not affiliated with Exchange Traded Concepts, LLC or any of its affiliates.

Sources

[1] Goldman Sachs, “Music in the Air” report, Global music revenues are forecast to double to 200 million in 2035, Goldman Sachs Research.

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