Happy Belly Food Group's Heal Wellness QSR Announces the Grand Opening of Its Newest Location in Georgetown, Ontario

Toronto, Ontario--(Newsfile Corp. - July 29, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce the grand opening of its newest Heal Wellness ("Heal") location, located at 152 Guelph Street in Georgetown, Ontario, this Saturday, August 1^st, 2026. This location is being opened by the franchise group led by Alex Rechichi and Bedford Park Capital, which entered into Heal's largest Multi-Unit Franchise Agreement to date for 45 locations across Ontario, Manitoba, and Saskatchewan. Heal Wellness is a fast-growing quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, smoothies, and other better-for-you menu offerings built around clean ingredients and an active lifestyle.

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Located in Georgetown, within the Town of Halton Hills, our newest Heal Wellness location is positioned in one of the western GTA's most established and rapidly growing communities. Georgetown combines a strong local residential base with a vibrant historic downtown, expanding neighbourhoods, schools, recreation facilities, retail amenities, and convenient regional connections. The community attracts families, professionals, commuters, students, and active, health-conscious consumers from across Halton Hills and the surrounding western GTA. Georgetown's continued population growth, community-oriented character, and demand for convenient better-for-you dining options create an ideal environment for Heal's smoothie bowls, açaí bowls, smoothies, and other health-focused menu offerings.

"Opening our newest Heal location in Georgetown marks another important milestone in the brand's Ontario expansion and in the rollout of our 45-location Multi-Unit Franchise Agreement with the group led by Alex Rechichi and Bedford Park Capital," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "Georgetown provides an exceptional platform for Heal, with its growing, family-oriented customer base and strong connections to communities across Halton Hills and the western GTA. The market's combination of established neighbourhoods, new residential development, local businesses, schools, recreation facilities, and regional connectivity aligns well with Heal's functional, convenient, and grab-and-go offering. We believe these fundamentals support strong long-term potential for this location and further demonstrate the scalability of Heal across suburban and community-focused markets throughout the GTA."

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"Heal Wellness continues to expand rapidly across Canada and into the United States, solidifying its position as a leading açaí and smoothie bowl brand," said Sean Black. "With 46 locations open after this grand opening, and more than 162 in development, Heal remains a key driver of growth within Happy Belly's broader portfolio of 686 contractually committed retail franchise locations across multiple emerging brands in various stages of development, construction, and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value."

"We are just getting started," said Sean Black.

About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.

Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.

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Sean Black
Co-founder, Chief Executive Officer

Shawn Moniz
Co-founder, President

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

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