ARMONK, N.Y., June 26, 2024 /CNW/ -- As sports fans worldwide tune in to a myriad of athletic events this summer, new research commissioned by IBM (NYSE:IBM) reveals a growing generational shift and acceptance of technology-driven experiences that will impact the future of sports consumption.
Read more at newswire.caIBM Study: Fan Engagement and Consumption of Sports Shifting, Reveals New Opportunities for Technology Integrations including AI
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