Unique Marketing Campaign to Drive Franchise Launch Engagement
Included a "Creator Squad" Featured in "The Lobby"
LOS ANGELES and TORONTO, Nov. 13, 2023 /CNW/ - Renowned game publisher Activision (NASDAQ:ATVI) and award-winning media agency QYOU USA, a division of QYOU Media (TSXV: QYOU) (OTC-BB:QYOUF), have launched a unique creator driven campaign for the latest installment of the iconic Call of Duty® franchise, Modern Warfare III, which hit shelves on November 10, 2023. The marketing campaign features five leading, cross platform creators who set a new standard in influencer activation with the merger of digital marketing, online content and "IRL" production.
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