SHORTCUT TO YOUR GRANDMA ERA: POP-TARTS® CELEBRATES NEW FROSTED BANANA BREAD FLAVOR WITH COZY LIMITED-EDITION POP-TARTIGAN SWEATERS

Inspired by the new flavor, the exclusive handknit Pop-Tartigan sweater comes in 3 unique styles, available for purchase starting March 29

BATTLE CREEK, Mich., March 28, 2023 /PRNewswire/ -- Whether crocheting, baking or choosing a cozy night on the couch over a night out at the club, it's no secret that fans are leaning hard into their "Grandma Era." Need proof? The #grandmaera hashtag has been viewed over 7.8 million times on TikTok, and the maturely major aesthetic of #grandmacore has racked up 145 million views. Today, Pop-Tarts® is launching its coziest flavor yet – new Frosted Banana Bread Pop-Tarts – with a series of limited-eknition crocheted Pop-Tarts Pop-Tartigan sweaters, giving fans a simple way to embrace the toasty, cozy vibes of their "Grandma Era" without any of the mixing or stitching.