Pleasant Kids Inc (PLKD)

League Now Holdings Corporation was incorporated in September 2005 in Florida. The Company is an application service provider offering web-based services for online video game users. It commenced offering its services in October 2005 through a subscription basis. During 2007 the Company changed its direction by using an advertising model. It offers a free service for registered users where players of sports genre video games could participate in peer organized leagues. Currently the site offers fully operational leagues for four games, football, baseball, basketball, and hockey each identified by the market names Madden 2006, MLB 2006, NBA Live 2006, and NHL 2006 respectively. While the four leagues are fully operational they need to be updated for 2008 and on an annual basis to reflect the roster changes of the corresponding sports teams. All Current revenue generated by the site comes from the selling ad bannered space at each of the web pages via Google Adsense. League Now Inc. is an existing application service provider offering web-based services for the online video gaming industry. The success of the business model relies mostly on the capability of the site to attract a number of users with the average visit stay time longer than one hour. It currently has approximately 3,000 registered users. The current feature set includes: League templates- Choose from a number of pre-defined league templates, such as the current NFL season with the current player rosters, or the current MLB season, or the current NBA season, or the current NHL season; Automatic updates- Standings and statistic rankings are automatically updated; Team and player statistics- Keep statisticsfor each team and/or for individual players; Updates- Members update the statistic for their teams; and Automatic notifications- Members are notified of any updates to game results or statistics. The Company competes in the entertainment industry for the leisure time and discretionary spending of consumers with other forms of media, such as motion pictures, television, social networking and music. The Company's competitors vary in size and cost structure from very small companies with limited resources. For example, it competes with venture capital funded start-ups, traditional independent video game publishers, hardware and software manufacturers, casual entertainment websites, social networking websites, mobile games developers, foreign games developers and media companies. The Company also competes with satellite radio, traditional radio and all other forms of entertainment.