Fresh Harvest Prodct (FRHV)

Description:

Fresh Harvest Products, Inc. is a Corporation formed in the State of New Jersey. It is a developer of proprietary brands and is marketer of organic and natural food and beverage products. The Company intends to merge and/or acquire marketers and/or manufacturers of organic and natural products that it would sell and possibly become a fully integrated manufacturer servicing consumers through distributors and retail food outlets. The Company sells its products to consumers at reasonable prices through local, regional and national supermarkets, retailers, distributors, brokers, wholesalers and an online web-store. Organic food is sold in the majority of supermarkets, and it believe that the market is ready to identify with a brand dedicated to quality, reasonably priced, great tasting organic packaged foods for both children and adults. Its strategy is to focus on finding and developing and selling the organic and natural food and beverage products in the world. The Company has set out on a course to make its 'Wings of Nature' brand, a national brand of organic and natural foods that would attract consumers because of high quality and affordable pricing. It operates in highly competitive product markets. Larger competitors include mainstream food companies such as Dean Foods, General Mills, Inc., Nestle S.A., Kraft Foods Inc., Groupe Danone, Kellogg Company, Unilever PLC, Pepsico, Sara Lee Corporation and large cereal producers such as Nature's Path and Kashi. Retailers also market competitive products under their own private labels such as Whole Foods which markets only its own brands in its own stores. Other well- known brands with which it competes are Newman's Own, Eden Foods and Walnut Acres. The Company is also subject to the laws of the foreign jurisdictions in which it manufactures and sells its products.