Liftoff's 2025 Casual Gaming Apps Report also found that hypercasual and hybrid puzzle revenues have risen 240% over 12 months
REDWOOD CITY, Calif., April 29, 2025 /CNW/ -- Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, today released their 2025 Casual Gaming Apps Report. The report, based on combined Liftoff and Singular data from February 2024 to February 2025, which includes 1.4 trillion ad impressions, 63 billion clicks, 2.5 billion installs, and $11.9 billion in ad spend, reveals that utility and entertainment apps drive the majority of non-gaming app installs for casual games.
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