NO-HEADQUARTERS/REDWOOD CITY, Calif., May 24, 2022 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Connect is one of the only unbiased addressability offerings that combines many of the preferred signal approaches into one platform, including known identity, first- and second-party data, contextual signals, seller-defined audiences, and modeled audiences. The solution enables brands and media buyers to activate a portfolio approach to addressability to improve ad relevance while respecting consumer privacy, well ahead of the ecosystem's transition away from the third-party cookie.
PubMatic Launches Connect to Streamline Data Activation on the Sell-Side
Globe Newswire -
Tue May 24, 2022
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