The $600B Beverage Shift: Why Function Is Outpacing Flavor

Equity Insider News Commentary

Issued on behalf of Safety Shot, Inc.

VANCOUVER, B.C., May 20, 2025 /CNW/ -- Equity Insider News Commentary – In the U.S. and abroad, analysts report that consumer interest in "boosted" drinks—those promising anything from gut health to stress relief—is not only rising but redefining how wellness is consumed. RBC's Nik Modi recently told an industry forum that functionality and wellness will dominate beverage growth over the next decade, driven by aging populations and rising demand for convenience. Meanwhile, according to Research and Markets the global market is forecast to swell to nearly $175 billion by 2030, with women and APAC consumers leading the charge toward cleaner labels, fortified ingredients, and plant-based formats. Amid this shift, several public companies are positioning themselves for upside—including Safety Shot, Inc. (NASDAQ:SHOT), Tilray Brands, Inc. (NASDAQ:TLRY) (TSX:TLRY.TO), The Hain Celestial Group, Inc. (NASDAQ:HAIN), Zevia PBC (NYSE:ZVIA), and The Vita Coco Company, Inc. (NASDAQ:COCO).