Quickads Should You Use an AI Ad Generator for Google Display Ads

If you're like most marketers today, you've probably seen a bunch of tools promising to "automate your ad creatives in seconds." Whether they call it an AI ad generator or an AI ad maker, the pitch is always the same: faster campaigns, more variety, better performance.

Sounds good, right? But here's the truth,using AI to create Google Display Ads isn't just about hitting a "generate" button.

Done wrong, it can cost you money, hurt your brand, and confuse your audience. Done right, though, it can seriously streamline your workflow and boost results.

So should you use an AI ad generator for Google Display Ads? Short answer: yes, but with caveats. Let's walk through the smart way to do it.

How to Use AI Ad Generators Without Messing Things Up

1. Use Ai To Get Off The Mark, Not To Finish The Job

Ever stare at a blank page wondering what headline to write? AI tools like ChatGPT or Claude can be great for brainstorming. Just give them a prompt that includes your product, audience, and offer. For example:

"Write five headlines for a refurbished PS5 that's 30% off and comes with a 1-year warranty. Keep it fun and clear."

You'll get a variety of angles,some based on price, others on trust, others on speed. Pick the best ones, tweak them, and move forward.

Use AI to break creative blocks.

Don't copy-paste the first thing it spits out.

2. Double-Check Everything

This is a big one. AI doesn't know what's actually true about your offer. It might say "Free shipping over $100" when your store doesn't offer free shipping at all. It might accidentally use phrases like "Welcome to the Amazon(R) website",which, yep, could land you in legal trouble.

Always double-check:

• The facts (offers, prices, brand names)
• The tone (is it you, or is it robotic?)
• The visuals (is that supposed to be a PlayStation or an Xbox?)

AI speeds things up, but only if you're willing to edit before you hit publish.

3. Don't Just Use Google's Built-In Tools

Yes, Google Ads now lets you generate headlines, images, and even videos inside the platform. But their built-in AI has limits:

• It refuses to create branded visuals
• It sometimes produces boring, off-tone copy
• It can expand your audience beyond what you intended

You're better off using third-party tools,like Canva for visuals, ChatGPT or Jasper for copy,and uploading the final creative into Google manually.

Especially if you're using a free AI ad generator, you'll want that extra control.

4. Be Specific in Your Prompts

Think of AI like a new intern. If you say "make a headline," you'll get something generic. If you say:

"Write 3 short headlines (under 30 characters) for dog food, targeting new puppy owners. Focus on health benefits."

You'll get something far better. The more context you give,tone, audience, offer, placement,the better your results.

Parallelism matters: be clear, be direct, be specific.

5. Test Everything, Then Test Again

No matter how good your copy or image looks, you need to see how it performs in the real world.

Run split tests:

• Try different AI-generated versions of a headline
• Test different visuals made using your AI ad maker
• Compare emotion-led vs benefit-led ads

Track results. Kill what's not working. Scale what is.

You can't fix what you don't measure.

6. AI Needs Strategy to Work

You wouldn't hire a freelancer without a brief. Don't prompt an AI tool without one either.

Before generating anything, answer these:

• What is this ad trying to do? (Awareness, sales, signups?)
• Who's it for?
• What do they care about most?
• What tone fits the brand?

Then feed that into the AI. You'll save time, and the results will feel way more on-brand.

7. Train Your Team (Yes, Really)

AI tools aren't just for copywriters or designers. Anyone touching your ad campaigns,whether it's paid media, product marketing, or sales,should know how to:

• Write effective AI prompts
• Spot bad AI outputs
• Review content for accuracy and tone

Create a shared prompt bank. Run internal training. Make sure everyone knows the tools and the boundaries.

Even a free AI ad generator is only as good as the person using it.

The Bottom Line

AI ad generators are powerful, but they're not magic. They can help you create more ad variations, test faster, and speed up production,but only if you stay in the driver's seat.

Use AI to create. Use your brain to decide.

So yes, go ahead and try that AI ad maker for your next display campaign. Just remember: edit it, test it, and don't let it publish junk.

That's how you get the benefits,without blowing your budget or hurting your brand.

Need help setting up your workflow with AI? Or want a cheat sheet of prompt ideas? Just ask. Happy to help you build smarter, faster, better ads,without losing the human touch.

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Organization: quickads

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Website: https://www.quickads.ai/

COMTEX_466498706/2908/2025-06-19T14:24:35