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IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection and Avoidance Technology

PR Newswire - Mon Oct 16, 2023 Columnist Contributor Content Press Release Sponsored Content

Latest innovation leverages AI to uncover low-quality sites at scale and minimize wasted ad spend

NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq:IAS), a leading global media measurement and optimization platform, today announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company's MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimizations to minimize waste on MFA sites.

Read more at prnewswire.com

Related Symbols

Symbol Last Chg %Chg
IAS 8.15 -0.11 -1.33%
Integral Ad Science Holding Corp
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