IBM Brings Generative AI Commentary and Hole-by-Hole Player Predictions to the Masters Digital Experience

IBM unveils new iteration of its "Let's create" campaign during this year's Masters Tournament, featuring golfer Kurt Kitayama

ARMONK, N.Y., March 28, 2023 /CNW/ -- IBM (NYSE:IBM) and the Masters Tournament, today introduced two innovative new features as part of the award-winning Masters app and Masters.com digital experience, including Artificial Intelligence (AI) generated spoken commentary. Expanding on the popular MyGroup feature — which enables patrons of the Masters digital platforms to watch every shot, on every hole, from all their favorite players — the AI commentary solution will produce detailed golf narration for more than 20,000 video clips over the course of the Tournament. It is the latest example of how IBM and the Masters are working together to create digital fan experiences that offer unparalleled access and in-depth insights into every moment of the Tournament, from the first drive on the first tee to the final putt on the 18^th green.