Description:
DemandTec, Inc. was incorporated in Delaware on November 1, 1999. The Company is a provider of on-demand optimization solutions to retailers and consumer products, or CP, companies. The Company's software services enable retailers and CP companies to separately or collaboratively define category, brand, and customer strategies based on a scientific understanding of consumer behavior and make actionable pricing, promotion, assortment, space, and other merchandising and marketing decisions to achieve their revenue, profitability, sales volume, and customer loyalty objectives. The Company's solutions consist of software services and complementary analytical services and analytical insights derived from the same platform that supports its software services. The Company offers its solutions individually or as a suite of integrated software services. The Company's solutions for the retail and CP industries include: DemandTec Lifecycle Price Optimizationtm, which enables retailers to strategically price items at any stage in their lifecycle, including new items, regular items, promoted items, and clearance items. DemandTec End-to-End Promotion Managementtm, which enables retailers to manage the complex processes related to retail promotions, from collaborative promotion planning and CP vendor deal management to in-store promotion execution and post-event analysis. DemandTec Assortment & Spacetm, which enables retailers to create localized assortments by store, cluster, or section, based on shopper demographics, the competitive environment, and a science-based, quantitative understanding of each item's ability to add variety and grow incremental sales in the category. DemandTec Targeted Marketingtm, a collection of services that enable retailers and their CP trading partners to better understand key shopper insights, define shopper segments, and plan segment-targeted shopper merchandising and marketing programs to build loyalty, increase sales, and improve profitability. DemandTec Trade Effectivenesstm, a set of software and analytical services for CP companies designed to drive CP company performance and retail trade success. The Company sells its solutions through its direct sales organization, often in cooperation with entities such as systems integration firms, strategy consultants and syndicated data providers. The Company's sales organization is comprised of two distinct teams, one for retailers and one for the CP industry. The Company's software-as-a-service is used by approximately 230 customers worldwide in the retail and CP industries. The Company's current main competitors include: enterprise software application vendors such as SAP AG and Oracle Corporation; niche retail software vendors, such as KSS Group (recently acquired by dunnhumby USA); statistical tool vendors such as SAS, Inc.; marketing information providers for the CP industry such as Nielsen and Information Resources, Inc.; and business consulting firms such as McKinsey & Company, Inc., Deloitte & Touche LLP and Accenture. It currently has 18 issued patents and 17 patent applications in the United States, and 5 issued patents and 6 patent applications internationally. The Company has registered the trademark DemandTec in the United States, China, Japan, the European Union, Colombia and certain other countries.
