The Watch Standard: Building Trust in the Luxury Watch Industry

ARCADIA, CA / ACCESSWIRE / March 3, 2022 / When buying luxury watches, customers put a lot of money on the line. It's important for buyers to feel confident in the authenticity of their purchases. However, it's becoming easier than ever to create convincing knock-offs that can be passed off as the real thing. With an average price range of almost $15,000, Rolexes are a favorite among scammers creating counterfeit products for sale. This emphasizes the importance of transparency, documentation, and reputable sourcing, qualities that The Watch Standard feels has been lacking in the industry.

The Watch Standard was created to address some of the unethical practices plaguing the industry. The company sought to create a space where clients and customers were given full transparency. The Watch Standard set out to become a trusted authority on Rolex watches. The company's slogan clearly sets out its commitment: "Setting the standard in authentic excellence".

Spotting Fake Rolexes

With high-end purchases such as luxury watches, a lot of money rides on the authenticity of the product; customers want to feel confident that they're paying for the real deal. That's why The Watch Standard team put their heads together to craft a thorough, in-depth guide explaining how to spot fake Rolexes. The guide details exactly how buyers can spot fakes by the materials, the weight, and the watch components, including the dial, crown, glass etching, bezel, case, bracelet, and many more key differentiators illustrated by comparison photos. It provides a walkthrough for researching a Rolex's reference number and concludes with important notes about finding trustworthy vendors.

Creating Informed Consumers

The Watch Standard also keeps consumers educated and informed through its blog, written by industry insiders and experts. The blog features gift guides, FAQs about Rolexes, histories of esteemed watch collections, how-to guides for using, polishing, and cleaning Rolexes, even overviews of watch terminology. The company is aiming to establish itself as a trusted authority in the watch industry. With more than 20 years of collective experience in the industry, The Watch Standard knows how to navigate the market for new, used, and pre-owned Rolex, Audemars Piguet, Tudor, Patek Philippe, and many other brands.

The Watch Standard

The Watch Standard works with clients across the globe, as well as clients right down the street. No watch is too small or too big; just in the past week, they've sold watches for more than $1.5m and others for less than $5k. They specialize in luxury brands such as Rolex, Omega, Cartier, Tudor, Audemars Piguet, Patek Philippe, and more. Their goal is to provide a safe and transparent online space for watch enthusiasts.

Growing the Business

With over 15 years of experience in the industry, CEO Tom Hung created the company in late 2019, just two months before the COVID-19 pandemic began affecting retail businesses. However, the business continued to flourish, reaching more than a hundred thousand individuals each year.

The Watch Standard is proof that businesses can grow and prosper even in spite of uncertain or unprecedented circumstances. The business survived to pursue its passion another day. As CEO and founder Tom Hung states, "There is no perfect time to start your business; you just have to start and keep showing up."

The company started out as a humble operation with just three or four watches; by their second year, they've processed over millions in sales. With Rolex prices increasing nearly every other week for the past two years, this is a great time to sell a Rolex if you were saving one as an investment.

Setting the Standard for the Future of the Watch Industry

The watch industry has a bright future ahead of it. Currently worth over $1 billion, investors are looking to get in on the action every single day. The Watch Standard's goal is to be a $100m- $200m company within 5 years. This year alone, the team is aiming for upwards of $10 million. In the meantime, they will continue their mission of creating informed consumers to raise the standards across the luxury watch industry.

Reach out to The Watch Standard at sales@thewatchstandard.com or call (626) 656-6388.

Learn more about The Watch Standard on the official website. Learn how to spot a fake Rolex with their free guide. Take The Watch Standard's "which Rolex are you?" quiz here.

SOURCE: The Watch Standard